automatically welcome new customers with message
Active automationSegmented communication that values the shopping experience in women's fashion
Virtuous uses automation and segmentation to improve relationships and engagement with female fashion customers.
Summary: Improves communication with customers, recovers sales opportunities, organizes campaigns efficiently by segment, keeps customers informed, and creates repurchase flow—all with less manual effort.
A feature connected to the client's real routine.
Online store specializing in women’s fashion, focusing on dresses, sets, rompers, and tops/shirts, catering to women interested in fashion. Enhance customer relationships through personalized communication, increase engagement, and stimulate repurchase, reducing generic messages and manual work.
Use of automated messages configured to welcome new customers, recover abandoned carts, confirm orders, inform about pending payments and shipping updates, request reviews, and encourage repurchase with coupons. Tag-based segmentation allows sending specific messages to audiences such as new customers, at-risk customers, inactive customers, and top buyers.
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Abandoned cart recovery
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Redução do trabalho manual
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Personalized and segmented communication
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Constant information about orders and payments
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain a close and personalized relationship with customers in a competitive women's fashion market, avoiding generic communications that may be perceived as spam and reducing manual team effort. Implementation of WPP Marketing automations covering the entire customer journey, coupled with tag-based segmentation for targeted campaigns, ensuring relevant and timely messages for different audience profiles.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens support channels
Active automationRequest review after the purchase experience
Configured time: 15recovers customers who started but did not complete a purchase
Configured time: 60Stimulates the customer when they show interest
Active automationactivates customers post-purchase with return incentives
Configured time: 21Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
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Automation sends automatic messages based on customer behavior
The company quickly understands where WhatsApp fits into the journey.
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Tag segmentation defines specific audiences for campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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Messages are sent at strategic moments in the shopping journey
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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Integration with e-commerce platform allows real-time updates
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation avoids generic communication and increases relevance
Automation reduces manual effort and enhances customer experience
Keeping the customer informed fosters greater trust and engagement
Post-purchase incentives encourage loyalty
Further refine segmentation with new tags, explore targeted mass campaigns for special dates, and expand automation use for support and post-sales.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.