notifies customers about cancellations and opens the way for support
Active automationEfficient automation for order recovery and management at Inspira Decore
Inspira Decore uses automations and segmentation to improve communication and order management.
Summary: Reduced manual work in order management and communication, increased efficiency in sales recovery, and an improved customer experience with relevant, timely messages.
A feature connected to the customer's real workflow.
Manufacturer-owned shop of frames, affordable décor and creative gifts serving consumers interested in distinctive décor and gifts, offering a variety of styles and customizable options. Improve communication with customers, recover potential sales, and organize segmented campaigns for different audience profiles.
Use of automations configured for abandoned cart recovery, pending payment reminders and order cancellation notices, combined with audience segmentation via tags to avoid generic messages and spam.
01
recovers sales opportunities
02
reduces manual work
03
mantem clientes informados
04
evita comunicação genérica e spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover lost sales opportunities from abandoned carts and pending payments, while keeping customers informed about order status without sending generic or intrusive messages. Implement automations tailored to each stage of the customer journey, with segmentation that enables sending targeted messages based on audience profile and behavior.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Configured time: 60reminds customers about orders not yet paid
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Cart Recovery: one-time use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
abandoned cart recovery automation
The company quickly understands where WhatsApp fits into the journey.
02
pending payment alerts
This step keeps service, sales, campaign or support connected to the conversation history.
03
order cancellation notice
This step keeps service, sales, campaign or support connected to the conversation history.
04
segmentação por etiquetas para públicos específicos
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation increases the relevance of communication
automação reduz esforço manual
timely messages improve the customer experience
avoiding spam is essential to maintain engagement
Expand the use of segmentation for mass campaigns, explore new automations for repurchase and review, and continue optimizing communication for different customer profiles.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.