notifies customers about cancellations and opens support channels
Active automationEfficient automation for order recovery and management at Inspira Decore
Inspira Decore uses automation and segmentation to improve communication and order management.
Summary: Reducing manual work in order management and communication, increasing sales recovery efficiency, and providing a better customer experience with relevant and timely messages.
A feature connected to the client's real routine.
Own store manufacturing frames, affordable decor, and creative gifts that serve consumers interested in unique decor and gifts, with a variety of styles and customized options. Improve communication with customers, recover potential sales, and organize targeted campaigns for different audience profiles.
Use of automations configured for recovering abandoned carts, pending payment reminders, and order cancellation notices, combined with audience segmentation via tags to avoid generic messages and spam.
01
recovers sales opportunities
02
reduces manual work
03
mantem clientes informados
04
evita comunicação genérica e spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover lost sales opportunities from abandoned carts and pending payments, as well as keep customers informed about order status without generating generic or intrusive communication. Implementation of specific automations for each stage of the customer journey, with segmentation that allows sending targeted messages according to the profile and behavior of the audience.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
recovers customers who started but did not complete a purchase
Configured time: 60reminds customers about unpaid orders
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Cart Recovery: occasional use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation for abandoned cart recovery
The company quickly understands where WhatsApp fits into the journey.
02
pending payment alerts
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
order cancellation notice
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
segmentação por etiquetas para públicos específicos
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation increases communication relevance
automação reduz esforço manual
timely messages improve customer experience
avoiding spam is essential to maintain engagement
Expand the use of segmentation for mass campaigns, explore new automations for repurchase and review, and continue optimizing communication for different customer profiles.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.