recover customers who started a purchase but didn’t finish
Configured time: 60Automation and segmentation to improve the shopping experience in knitwear fashion
A knitwear online fashion store uses automation for cart recovery and targeted campaigns, avoiding spam and improving engagement.
Summary: Helps recover sales opportunities, reduces manual communication work, keeps customers informed and engaged, creates a repurchase cadence, and organizes campaigns by segment, promoting greater efficiency in digital marketing.
A feature connected to the customer's real workflow.
Senhorita Tricot is an online store specializing in knitwear fashion, offering clothing year-round with shipping across Brazil. The e-commerce uses the Nuvemshop platform and provides conveniences such as installment payments and a discount coupon for first purchase. Recover customers who started a purchase but didn’t complete it, and maintain segmented communication to avoid generic messages and spam.
Use automation to send abandoned cart recovery messages after a configured time, combined with mass campaigns that use tag-based segmentation to target specific audiences, such as new customers, at-risk customers, inactive customers and recent buyers.
01
Abandoned cart recovery
02
Campaign targeting to avoid spam
03
Personalized communication
04
Makes repeat purchases easier
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Prevent lost sales from cart abandonment and reduce sending generic messages that may be perceived as spam by ensuring relevant, targeted communication for different customer profiles. Implementation of abandoned cart recovery automation by WPP Marketing, in addition to running mass campaigns with tag-based segmentation, allowing sending of specific messages to distinct audiences.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Bulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Mass messages: one-time use
Recent use: Cart Recovery: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Automation sends recovery message after cart abandonment
This step keeps service, sales, campaign or support connected to the conversation history.
04
Mass campaigns segmented by tags for distinct audiences
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
Messages targeted to new customers, at-risk customers, inactive customers, and recent buyers
This step keeps service, sales, campaign or support connected to the conversation history.
06
Integration with e-commerce platform for data synchronization
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic communication and improves engagement
Automação reduz esforço manual e aumenta eficiência
Personalized messages help keep customers informed and engaged
Uso de etiquetas facilita organização e direcionamento das campanhas
Expand the use of active automations, such as order confirmation, and explore new segmentations for campaigns to increase customer engagement and loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.