welcomes new customers with an automatic message
Active automation · with mediaSegmented communication and automations that enhance the customer experience
Etoilux uses automations and targeted campaigns to ensure personalized and efficient communication with pre-loved luxury bag customers.
Summary: Improved campaign organization, reduced manual work for the team, recovery of purchase opportunities, keeping the customer informed, and creating an efficient repurchase cadence.
A feature connected to the customer's real workflow.
Etoilux is an Italian online boutique offering authentic, pre-loved luxury bags and accessories, ensuring authenticity and timeless elegance for discerning consumers who value sustainable fashion and designer products. Maintain personalized and efficient communication with different customer profiles, increase conversion and encourage repeat purchases, and ensure customers are always informed about their orders and payments.
Use automations to welcome new customers, recover abandoned carts, encourage the first purchase, provide shipping updates, remind about pending payments, and confirm orders. Mass campaigns are sent with segmentation to avoid generic communication, targeting audiences such as new customers, at-risk customers, inactive customers, recent buyers, and top customers.
01
Personalized and segmented communication
02
Abandoned cart recovery
03
First-purchase incentive
04
Automatic shipping and tracking update
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure communication with customers in a pre-owned luxury niche was personalized and efficient, avoiding generic messages that could harm the experience and reduce engagement. Implement specific automations for each stage of the customer journey and targeted mass campaigns that respect consumer profiles and behaviors, keeping them informed and encouraging repeat purchases.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Active automation · with mediaengages the customer at the moment they show interest
Active automation · with mediakeeps the customer informed about shipping and tracking
Active automation · with mediareminds customers about orders not yet paid
Active automation · with mediaautomatically confirms approved orders
Active automation · with mediaBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use segmented audiences to send more relevant campaigns, such as new customers, at-risk customers, inactive customers, recent buyers and top customers
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Automation sends automatic messages based on customer behavior
This step keeps service, sales, campaign or support connected to the conversation history.
04
Mass campaigns are targeted to specific audiences
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
Customers receive relevant messages, avoiding spam
This step keeps service, sales, campaign or support connected to the conversation history.
06
Integration with e-commerce platform enables real-time updates
This step keeps service, sales, campaign or support connected to the conversation history.
07
Messages accompany everything from welcome to after-sales
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation avoids generic communication and increases engagement
Automation reduces manual work and improves operational efficiency
Keeping customers informed increases trust and satisfaction
Personalized campaigns generate higher qualitative return
Further enhance segmentation to identify specific subgroups, explore new automations based on purchase behavior, and expand personalized campaigns to increase engagement and loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.