automatically welcome new customers with message
Active automation · with mediumSegmented communication and automations that enhance the customer experience
Etoilux uses automations and segmented campaigns to ensure personalized and efficient communication with pre-loved luxury bag customers.
Summary: Improves campaign organization, reduces manual work for the team, recovers sales opportunities, keeps customers informed, and creates an efficient re-purchase cadence.
A feature connected to the client's real routine.
Etoilux is an Italian online boutique offering authentic and pre-loved luxury bags and accessories, ensuring authenticity and timeless elegance for discerning consumers who value sustainable fashion and designer products. Maintain personalized and efficient communication with different customer profiles, increase conversion, and encourage re-purchase, in addition to ensuring customers are always informed about their orders and payments.
Use of automations to welcome new customers, recover abandoned carts, encourage first purchase, update about shipping, remind pending payments, and confirm orders. Mass campaigns are sent with segmentation to avoid generic communication, targeting audiences such as new customers, at-risk customers, inactive users, recent buyers, and top clients.
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Personalized and segmented communication
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Abandoned Cart Recovery
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Incentivo à primeira compra
04
Automatic shipping and tracking updates
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure that communication with pre-loved luxury niche customers is personalized and efficient, avoiding generic messages that could harm the experience and reduce engagement. Implement specific automations for each stage of the customer journey and segmented mass campaigns that respect consumer profiles and behaviors, keeping them informed and stimulating re-purchase.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
recovers customers who started but did not complete a purchase
Active automation · with mediumStimulates the customer when they show interest
Active automation · with mediumKeep the customer informed about shipping and tracking
Active automation · with mediumreminds customers about unpaid orders
Active automation · with mediumAutomatically confirm approved orders
Active automation · with mediumMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses segmented audiences to send more relevant campaigns, such as new, at-risk, inactive, recent, and top customers
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
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Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automation sends automatic messages based on customer behavior
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Mass campaigns are segmented for specific audiences
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
05
Customers receive relevant messages, avoiding spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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Platform integration with e-commerce allows real-time updates
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
07
Messages range from welcome to post-sale
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation avoids generic communication and increases engagement
Automation reduces manual work and improves operational efficiency
Keeping customers informed increases trust and satisfaction
Customized campaigns generate higher qualitative return
Further improve segmentation to identify specific subgroups, explore new behavior-based automations, and expand personalized campaigns to boost engagement and loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.