Segmented communication and automations that enhance the experience for premium jewelry

Buenos Aires Plata uses automations and segmentation to engage customers of silver and gold jewelry.

Jewelry and semi-jewelry Automação Segmentation Mass campaigns Recuperação de carrinho Repurchase

Summary: Reduce manual work in communication, recover sales opportunities with cart recovery, increase post-purchase engagement with review requests and incentives for repurchase, and keep customers informed about their orders and shipments.

A feature connected to the customer's real workflow.

Buenos Aires Plata is a boutique specializing in 925 silver and 18k gold jewelry, offering pieces with certificates of authenticity and warranty, as well as personalized services. It operates in the Argentine market focusing on consumers who value accessible luxury and certified quality. Improve communication with customers, reduce cart abandonment, increase repurchases and keep the customer informed throughout the entire purchase and post-sale process.

Use of automations configured to notify about order confirmation, pending payment, shipping update, order cancellation, review request, abandoned cart recovery and repurchase with coupon. Bulk campaigns are sent with tagging-based segmentation to avoid generic messages and spam, directing specific communications to audiences such as new customers, at-risk, inactive, recent buyers and top customers.

01 Abandoned cart recovery

02 Personalized and segmented communication

03 Order notifications flow automation

04 Repurchase incentive with coupons

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Ensure efficient, personalized communication for luxury jewelry customers by avoiding generic messages and reducing cart abandonment, while encouraging repeat purchases and keeping customers informed throughout the entire process. Implement automations tailored to each stage of the customer journey, combined with mass campaigns segmented by tags that classify audiences to guarantee relevant, timely messages.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Order cancellation Solicitacao de avaliacao Recuperacao de carrinho abandonado Repurchase with coupon Atualizacao de envio Payment pending Confirmacao de pedido Mass messages

Order cancellation

notifies customers about cancellations and opens the way for support

Active automation

Solicitacao de avaliacao

asks for a review after the purchase experience

Configured time: 7

Recuperacao de carrinho abandonado

recover customers who started a purchase but didn’t finish

Configured time: 60

Repurchase with coupon

re-engage customers after purchase with return incentives

Configured time: 60

Atualizacao de envio

keeps the customer informed about shipping and tracking

Active automation

Payment pending

reminds customers about orders not yet paid

Active automation

Bulk messages: there are signs of campaigns or sends configured for active communication.

Segmentation: use labels to separate audiences and campaigns

Recent use: Cart Recovery: high usage

Recent use: Order Shipping: recurring use

Recent use: Review Request: recurring use

How it works for the customer.

The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.

Audience segmentation for targeted campaigns Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Automation to confirm orders and remind about pending payments This step keeps service, sales, campaign or support connected to the conversation history.

Shipping notifications to keep customers informed This step keeps service, sales, campaign or support connected to the conversation history.

Recover abandoned carts with automated messages This step keeps service, sales, campaign or support connected to the conversation history.

Targeted mass campaigns segmented by tags for specific audiences Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Automatic review request after purchase This step keeps service, sales, campaign or support connected to the conversation history.

Sending coupons to encourage repeat purchases This step keeps service, sales, campaign or support connected to the conversation history.

Next steps for setup.

Segmentation prevents spam and improves message relevance

Automation covers the entire customer journey, increasing efficiency

Personalized communication strengthens relationships with luxury clients

Integrated use of features reduces manual work and improves operational results

Further enhance targeting for specific campaigns, explore new automations for support and post-sales, and continuously monitor engagement for strategic adjustments.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

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