Segmented communication and automations that strengthen the Basic.us customer experience

Basic.us uses automation and segmented campaigns to improve the shopping journey and engagement.

Fashion and accessories Marketing automation Recuperação de carrinho Segmentation Mass campaigns Order confirmation

Summary: Manual work reduction, better campaign organization by segment, keeping customers informed throughout the purchase journey, and encouraging re-purchase through targeted messages.

A feature connected to the client's real routine.

An online store offering women’s and men’s clothing made from Peruvian Pima cotton and other sophisticated fabrics, focusing on casual and elegant fashion for men and women. Offers free shipping above a certain amount and discount coupons for first purchase and birthdays. Improve customer experience and increase conversion through automations that recover abandoned carts, confirm orders, and update about shipping, along with segmented campaigns aimed at specific audiences.

Use of automated processes configured to recover customers who abandoned their carts, inform about order status and shipping, and mass campaigns segmented by tags that identify audiences such as new customers, at risk, inactive, and recent buyers.

01 Sales opportunity recovery

02 Redução do trabalho manual

03 Comunicação personalizada por segmento

04 Keeping the customer informed about orders and shipping

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Maintain customer engagement and recover sales opportunities in a competitive fashion market, avoiding generic messages that can be ignored or considered spam. Implementation of automations for cart recovery, order confirmation, and shipping updates, along with mass campaigns segmented by tags that allow personalized communication for different customer profiles.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Recuperacao de carrinho abandonado Atualizacao de envio Confirmacao de pedido Bulk messages Customer Segmentation

Recuperacao de carrinho abandonado

recovers customers who started but did not complete a purchase

Configured time: 60

Atualizacao de envio

Keep the customer informed about shipping and tracking

Active automation

Confirmacao de pedido

Automatically confirm approved orders

Active automation

Mass messages: there are signs of campaigns or messages configured for active communication.

Segmentation: uses labels to separate audiences and campaigns

Recent use: Mass messages: intensive use

Recent use: Order Paid: intensive use

Recent use: Order Shipping: intensive use

How it works for the customer.

The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.

Public segmentation for targeted campaigns Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Automation for abandoned cart recovery sends messages after 60 minutes The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Automatic confirmation of approved orders keeps the customer informed The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Shipping update with automated tracking messages The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Mass campaigns segmented by tags prevent spam and generic communication Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Next steps in the setup.

Effective segmentation prevents brand wear caused by generic messages

Ecommerce-integrated automation reduces manual work and errors

Keeping the customer informed strengthens trust and purchase experience

Personalized campaigns increase communication relevance

Expand automation use to other stages of the customer journey, test new segmentations and personalizations, and continuously monitor engagement to optimize campaigns.

Want to implement WPP Marketing on your company's WhatsApp?

WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

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