recover customers who started a purchase but didn’t finish
Configured time: 60Segmented messaging and automations that strengthen the customer experience — Basic.us
Basic.us uses automations and segmented campaigns to improve the purchase journey and engagement.
Summary: Reduced manual work, better organization of campaigns by segment, keeping customers informed throughout the purchase journey, and encouraging repeat purchases with targeted messages.
A feature connected to the customer's real workflow.
Online store offering women's and men's clothing made with Peruvian Pima cotton and other sophisticated fabrics, focusing on casual yet refined fashion for men and women. Offers free shipping above a certain value and discount coupons for first purchase and birthday. Improve the customer experience and increase conversion through automations that recover abandoned carts, confirm orders and provide shipping updates, as well as targeted campaigns for specific audiences.
Use of automations configured to recover customers who abandoned their cart, notify about order and shipping status, and mass campaigns segmented by tags that identify audiences such as new customers, at-risk, inactive, and recent buyers.
01
Recovery of sales opportunities
02
Redução do trabalho manual
03
Comunicação personalizada por segmento
04
Customer maintenance informed about orders and shipping
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers engaged and recover sales opportunities in a competitive fashion market by avoiding generic messages that can be ignored or marked as spam. Implement automations for cart recovery, order confirmation and shipping updates, along with mass campaigns segmented by tags to enable personalized communication for different customer profiles.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Mass messages: heavy use
Recent use: Order Paid: heavy use
Recent use: Order Shipping: heavy use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Abandoned cart recovery automation sends messages after 60 minutes
This step keeps service, sales, campaign or support connected to the conversation history.
04
Automatic confirmation of approved orders keeps the customer informed
This step keeps service, sales, campaign or support connected to the conversation history.
05
Shipping update with automated tracking messages
This step keeps service, sales, campaign or support connected to the conversation history.
06
Targeted mass campaigns by tags prevent spam and generic communication
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
Next steps for setup.
Effective segmentation prevents brand erosion from generic messages
Integrated automation with ecommerce reduces manual work and errors
Keeping the customer informed strengthens trust and the purchasing experience
Personalized campaigns increase the relevance of communication
Scale the use of automations to other stages of the customer journey, test new segmentations and personalizations, and continuously monitor engagement to optimize campaigns.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.