automatically welcome new customers with message
Active automation · with mediumSegmented communication and automations that strengthen the customer experience
Salt Druhm uses automations and segmentation to improve communication and service in automotive signs and signals.
Summary: Improvement in campaign organization by segment, operational recovery of sales opportunities, keeping customers informed about their orders and shipments, and reducing manual work in communication.
A feature connected to the client's real routine.
Saltiy Drum is an Israeli company specializing in manufacturing personalized license plates and automotive signs of high quality and durability, serving both the private and corporate sectors, with domestic production and official certifications. Enhance customer experience through automated and targeted communication, increase operational efficiency, and recover sales opportunities.
Implementation of automations to welcome new customers, recover abandoned carts, encourage the first purchase, confirm orders, and update customers about shipment, combined with audience segmentation to avoid generic or spam messages.
01
Sales opportunity recovery
02
Comunicação personalizada por segmento
03
Redução do trabalho manual
04
Keeping the customer informed about orders and shipments
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain effective and personalized communication with different customer profiles in a competitive market, avoiding generic messages perceived as spam, and recover lost sales due to cart abandonment. Adoption of automations configured for various stages of the customer journey, combined with segmentation by tags that identify profiles and behaviors, enabling targeted campaigns and timely, relevant messages.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
recovers customers who started but did not complete a purchase
Configured time: 60 · with mediumStimulates the customer when they show interest
Active automationKeep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automation · with mediumSegmentation: uses labels to separate audiences and campaigns
Recent use: Cart Created: intensive use
Recent use: Order Paid: intensive use
Recent use: Cart Abandoned: one-time use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automação de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
Recuperação automática de carrinhos abandonados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Incentivize first purchase with targeted messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Confirmação automática de pedidos aprovados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Constant updates on shipping status
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentação evita comunicação genérica e spam
Automation improves operational efficiency and customer experience
Timely messages increase engagement and sales recovery
Integration with e-commerce platform is fundamental for effective automations
Expand segmentation to new audiences and test new automations focused on repurchase and review, as well as improve integrations for greater efficiency in customer support.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.