recovers customers who started but did not complete a purchase
Configured time: 60Segmentation and automation optimize sales and communication on Tienda Vortex
Tienda Vortex uses automations and segmentation to improve communication and sales recovery.
Summary: Help recover sales opportunities, reduce manual work with automatic messages, keep customers informed about their orders and payments, and create a segmented communication flow that improves engagement.
A feature connected to the client's real routine.
Tienda Vortex is an Argentine online store that sells perfumes, clothing, and accessories, offering online payment and free shipping nationwide. Its audience consists of consumers interested in fashion and perfumes who shop online. Improve potential sales recovery, reduce cart abandonment, remind customers of pending payments, and maintain segmented communication to avoid generic messages.
Active automation to recover abandoned carts with messages sent after a configured time, automatic reminders for pending payments, and segmented mass campaigns by tags for specific audiences such as new, inactive, and recent buyers.
01
Abandoned Cart Recovery
02
Redução de trabalho manual
03
Segmented and personalized communication
04
Automatic payment reminders
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Reduce cart abandonment and pending payments by maintaining effective and segmented communication that avoids generic messages and spam, as well as organizing campaigns for different audiences. Implementation of automations for recovering abandoned carts and reminders of pending payments, use of segmented mass campaigns by tags for specific audiences, integrated with the e-commerce platform to optimize processes.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
reminds customers about unpaid orders
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Cart Recovery: recurring use
Recent use: Order Completed: recurring use
Recent use: Mass messages: occasional use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automation sends messages to customers who abandoned their cart after a configured time
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Automatic reminders are sent for orders with pending payment
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Campanhas em massa são segmentadas por etiquetas para públicos distintos
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
06
Integration with e-commerce platform allows automatic update of orders and statuses
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation prevents generic communication and improves message receptivity
Automation reduces manual work and speeds up sales recovery
Personalized messages increase customer engagement
Efficient integration with e-commerce is essential for effective automation
Expand the use of automations for greetings and shipment updates, as well as explore new segments for campaigns that increase repurchase and customer evaluation.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.