recover customers who started a purchase but didn’t finish
Configured time: 60Segmentation and automation optimize sales and communication at Tienda Vortex
Tienda Vortex uses automations and segmentation to improve communication and recover sales.
Summary: Helps recover sales opportunities, reduces manual work with automated messages, keeps customers informed about their orders and payments, and creates a segmented communication cadence that improves engagement.
A feature connected to the customer's real workflow.
Tienda Vortex is an Argentine online store that sells perfumes, clothing and accessories, offering online payment and free shipping throughout the country. Its audience consists of consumers interested in fashion and fragrances who shop online. Improve recovery of potential sales, reduce cart abandonment and remind customers about pending payments, as well as maintain segmented communication to avoid generic messages.
Active automation to recover abandoned carts with messages sent after a configured time, automatic reminders for pending payments, and mass campaigns segmented by tags for specific audiences such as new customers, inactive users, and recent buyers.
01
Abandoned cart recovery
02
Redução de trabalho manual
03
Segmented and personalized communication
04
Automatic payment reminders
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Reduce cart abandonment and pending payments while maintaining effective, segmented communication that avoids generic messages and spam, and organize campaigns for distinct audiences. Implement abandoned cart recovery automations and pending payment reminders; use mass campaigns with tag-based segmentation for specific audiences, integrated with the e-commerce platform to optimize processes.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
reminds customers about orders not yet paid
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Cart Recovery: recurring use
Recent use: Order Completed: recurring use
Recent use: Mass messages: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Automation sends messages to customers who abandoned their cart after the configured time
This step keeps service, sales, campaign or support connected to the conversation history.
04
Automatic reminders are sent for orders with pending payment
This step keeps service, sales, campaign or support connected to the conversation history.
05
Campanhas em massa são segmentadas por etiquetas para públicos distintos
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
06
Integration with e-commerce platform enables automatic updating of orders and statuses
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic communication and improves message receptivity
Automation reduces manual work and speeds up sales recovery
Personalized messages increase customer engagement
Efficient integration with e-commerce is essential for effective automation
Expand the use of automations for welcome messages and shipping updates, and explore new segmentations for campaigns that increase repeat purchases and customer reviews.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.