automatically welcome new customers with message
Active automationAutomation and segmentation to improve the shopping experience in sports
Kalden uses automation and segmentation to engage customers and optimize online sales of sports products.
Summary: Reducing manual work in communication, increasing interaction with customers through relevant messages, recovering sales opportunities, and creating a cadence of repurchase and evaluation that strengthens the relationship with the consumer.
A feature connected to the client's real routine.
Kalden is an Argentine online store that sells sports and recreation products, with a highlight on waterproof headphones. The website offers online payment and shipping, focusing on sports practitioners and people interested in physical and recreational activities. Improve customer relationships, increase conversion rates, encourage post-purchase reviews, and recover abandoned carts.
Use of automations configured to send welcome messages to new customers, request reviews after the purchase experience, and recover customers who abandoned their carts. Mass campaigns are sent with segmentation by tags for specific audiences, avoiding generic communication and spam.
01
recuperação de carrinho abandonado
02
recepção personalizada para novos clientes
03
solicitação automática de avaliação
04
segmented campaigns that avoid spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain customer engagement in a competitive sports and recreation market, avoiding generic messages that may be considered spam, and recover lost sales opportunities due to cart abandonment. Implementation of marketing automations that send personalized messages according to the customer's profile, use of segmentation for mass campaigns, and integration with the e-commerce system to facilitate order tracking and payment.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Request review after the purchase experience
Configured time: 7recovers customers who started but did not complete a purchase
Configured time: 60 · with mediumMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Mass messages: occasional use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automation sends a welcome message to new customers
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
automatic message recovers abandoned carts after configured time
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
review request is sent after purchase
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
Mass campaigns are segmented by tags for specific audiences
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
Next steps in the setup.
segmentation avoids generic communication and improves engagement
automação reduz trabalho manual e mantém clientes informados
e-commerce integration facilitates tracking and personalization
cart recovery is essential to avoid losing sales
Expand the use of segmentation for new audiences, improve automations with more personalized messages, and explore new integrations for support and post-sale.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.