welcomes new customers with an automatic message
Active automationAutomation and segmentation to enhance the sports shopping experience
Kalden uses automations and segmentation to engage customers and optimize online sales of sporting goods.
Summary: Reduction of manual work in communication, increased customer engagement through relevant messages, recovery of sales opportunities, and creation of a repurchase and review cadence that strengthens the relationship with the consumer.
A feature connected to the customer's real workflow.
Kalden is an Argentine online store selling sports and recreation products, with a focus on waterproof earphones. The site offers online payment and shipping, targeting sports practitioners and people interested in physical and recreational activities. Improve customer relationships, increase conversion rates and encourage post-purchase reviews, as well as recover abandoned carts.
Use of automations configured to send welcome messages to new customers, request reviews after the purchase experience, and recover customers who abandoned their cart. Mass campaigns are sent with tagging-based segmentation for specific audiences, avoiding generic communication and spam.
01
recuperação de carrinho abandonado
02
recepção personalizada para novos clientes
03
solicitação automática de avaliação
04
targeted campaigns that avoid spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain customer engagement in a competitive sports and recreation market by avoiding generic messages that may be perceived as spam, and recover lost sales opportunities due to cart abandonment. Implement marketing automations that send personalized messages based on customer profiles, use segmentation for mass campaigns, and integrate with the e-commerce system to simplify order and payment tracking.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
asks for a review after the purchase experience
Configured time: 7recover customers who started a purchase but didn’t finish
Configured time: 60 · with mediaBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Mass messages: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
automation sends welcome message to new customers
This step keeps service, sales, campaign or support connected to the conversation history.
04
automatic message recovers abandoned carts after configured time
This step keeps service, sales, campaign or support connected to the conversation history.
05
evaluation request is sent after purchase
This step keeps service, sales, campaign or support connected to the conversation history.
06
mass campaigns are segmented by tags for specific audiences
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
Next steps for setup.
segmentation avoids generic communication and improves engagement
automação reduz trabalho manual e mantém clientes informados
e-commerce integration makes tracking and personalization easier
cart recovery is essential to avoid losing sales
Expand the use of segmentation to new audiences, enhance automations with more personalized messages, and explore new integrations for support and after-sales.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.