automatically welcome new customers with message
Active automationAutomation and segmentation for efficient communication in fitness fashion
Ma Chérie uses automation and segmentation to keep customers informed and engaged with your fitness fashion.
Summary: Improved customer experience with clear and automatic information about orders and shipments, increased engagement through targeted campaigns, reduction of manual work for the team, and efficient organization of communications.
A feature connected to the client's real routine.
Ma Chérie is a fitness fashion brand that offers sportswear with technology and style for training and daily use, serving female, male, and children's audiences, with weekly launches and a strong market presence. Keep customers informed about their orders and shipments, welcome new customers, and promote targeted campaigns for engagement without generic communication.
Message automation for greetings, order confirmation, and shipment updates, integrated with the e-commerce platform; audience segmentation with tags for targeted campaigns based on customer profile and behavior.
01
Recepção automatizada de novos clientes
02
Confirmação automática de pedidos
03
Automatic shipping and tracking updates
04
Personalized communication through segmentation
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication for a diverse audience, avoiding generic messages and keeping the customer updated on their orders and shipments. Implementation of automated message automations and audience segmentation by tags, enabling targeted campaigns and personalized communication aligned with customer profile and behavior.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends welcome messages to new customers
The company quickly understands where WhatsApp fits into the journey.
02
Automatic confirmation of approved orders is sent
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Shipment status updates and tracking are communicated automatically
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Tag segmentation allows targeted campaigns to specific audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Avoids generic communication and spam by focusing on segments such as new customers and recent buyers
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
E-commerce integrated automation facilitates quick and efficient communication
Segmentation improves message relevance and prevents brand fatigue
Automated messages keep customers informed and increase trust
Organization by segments allows strategic campaign planning
Expand the use of segmentation for new promotional campaigns and explore additional automations for repurchase and support, broadening customer relationships.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.