welcomes new customers with an automatic message
Active automationAutomation and segmentation for efficient communication in fitness fashion
Ma Chérie uses automations and segmentation to keep customers informed and engaged with its fitness fashion.
Summary: Improved customer experience with clear, automated information about orders and shipments, higher engagement through targeted campaigns, reduced manual work for the team, and efficient organization of communications.
A feature connected to the customer's real workflow.
Ma Chérie is a fitness fashion brand offering sportswear with technology and style for workouts and everyday wear, serving women’s, men’s and children’s audiences, with weekly product launches and a strong market presence. Keep customers informed about their orders and shipments, welcome new customers and run targeted campaigns to drive engagement without generic communication.
Message automation for welcome messages, order confirmations and shipping updates, integrated with the ecommerce platform; audience segmentation with tags for targeted campaigns based on customer profile and behavior.
01
Recepção automatizada de novos clientes
02
Confirmação automática de pedidos
03
Automatic shipping and tracking update
04
Personalized communication through segmentation
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for a diverse audience by avoiding generic messages and keeping customers informed about their orders and shipments. Implement automated message flows and audience segmentation using tags to enable targeted campaigns and personalized communication aligned with customers’ profiles and behavior.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends welcome messages to new customers
The company quickly understands where WhatsApp fits into the journey.
02
Automatic confirmation of approved orders is sent
This step keeps service, sales, campaign or support connected to the conversation history.
03
Shipping status updates and tracking are communicated automatically
This step keeps service, sales, campaign or support connected to the conversation history.
04
Tag-based segmentation enables targeted campaigns for specific audiences
This step keeps service, sales, campaign or support connected to the conversation history.
05
Avoid generic communication and spam by focusing on segments such as new customers and recent buyers
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Integrated automation with ecommerce enables fast, efficient communication
Segmentation improves message relevance and prevents brand fatigue
Automated messages keep customers informed and increase trust
Organization by segments enables strategic planning of campaigns
Expand the use of segmentation for new promotional campaigns and explore additional automations for repurchase and support, strengthening customer relationships.
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