automatically welcome new customers with message
Active automation · with mediumIntegrated automation for segmented and efficient communication
Sipesca MX uses automations and segmentation to improve communication and engagement with fishing and sport shooting clients.
Summary: Reduction of manual work in communication, increase in customer relationship efficiency, sales opportunity recovery, and creation of repurchase chains, keeping customers informed and engaged.
A feature connected to the client's real routine.
Sipesca MX is a store specializing in fishing and shooting sports equipment, offering products such as rods, reels, hooks, camouflage clothing, and outdoor accessories, serving anglers, shooting sports practitioners, and nature lovers. Improve customer relationships through automated and segmented messages, recover lost sales, encourage first purchase and repeat purchases, and keep customers informed about their orders.
Use of automations configured for welcome messages, abandoned cart recovery, order cancellation, first purchase encouragement, repeat purchase with coupons, shipping updates, order confirmations, and pending payment reminders. Mass campaigns are sent to audiences segmented by tags, avoiding generic communication and spam.
01
Abandoned Cart Recovery
02
Personalized and segmented communication
03
Message automation for different purchase stages
04
Encouragement for first purchase and repurchase
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient and personalized communication with different customer groups, recover abandoned sales, and encourage repurchase without generating spam or generic messages that could alienate the audience. Implement automations for different moments in the purchase cycle and use segmentation to send targeted mass campaigns to specific audiences, ensuring relevant and timely messages.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens support channels
Active automation · with mediumrecovers customers who started but did not complete a purchase
Configured time: 60 · with mediumStimulates the customer when they show interest
Active automation · with mediumactivates customers post-purchase with return incentives
Configured time: 21 · with mediumKeep the customer informed about shipping and tracking
Active automation · with mediumMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Cart Recovery: recurring use
Recent use: Order Paid: recurring use
Recent use: Cart Created: recurring use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automation sends automatic messages at key moments of the customer journey
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Segmentação usa etiquetas para separar públicos e campanhas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
05
Mass campaigns are targeted to specific audiences, avoiding spam
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
06
Integration with e-commerce platform allows automatic status updates
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation avoids generic communication and increases relevance
Automation reduces manual effort and keeps customers informed
Timely messages help recover lost sales
Personalized incentives stimulate repurchase and loyalty
Further improve segmentation to identify new customer profiles, explore new automations for support and evaluation, and expand the use of personalized campaigns to strengthen loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.