welcomes new customers with an automatic message
Active automation · with mediaIntegrated automation for segmented, efficient communication
Sipesca MX uses automations and segmentation to improve communication and engagement with sport fishing and shooting customers.
Summary: Reduction of manual work in communication, increased efficiency in customer relationships, recovery of sales opportunities and creation of repurchase cadence, while keeping customers informed and engaged.
A feature connected to the customer's real workflow.
Sipesca MX is a store specializing in equipment for fishing and sport shooting, offering products such as rods, reels, hooks, camouflage clothing and accessories for outdoor activities, serving anglers, sport shooting enthusiasts and nature lovers. Improve customer relationships through automated and segmented messages, recover lost sales, encourage first purchases and repeat buys, and keep customers informed about their orders.
Use automations configured for welcome messages, abandoned cart recovery, order cancellation, first-purchase incentive, repurchase with coupon, shipping update, order confirmation, and pending payment reminder. Bulk campaigns are sent to audiences segmented by tags, avoiding generic communication and spam.
01
Abandoned cart recovery
02
Personalized and segmented communication
03
Message automation for different stages of the purchase
04
Incentive for first purchase and repurchase
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized communication with different customer groups, recover abandoned sales, and encourage repurchases without generating spam or generic messages that could drive the audience away. Implement automations for different moments of the purchase cycle and use segmentation to send mass campaigns targeted to specific audiences, ensuring relevant and timely messages.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens the way for support
Active automation · with mediarecover customers who started a purchase but didn’t finish
Configured time: 60 · with mediaengages the customer at the moment they show interest
Active automation · with mediare-engage customers after purchase with return incentives
Configured time: 21 · with mediakeeps the customer informed about shipping and tracking
Active automation · with mediaBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Cart Recovery: recurring use
Recent use: Order Paid: recurring use
Recent use: Cart Created: recurring use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Automation sends automatic messages at key moments in the customer journey
This step keeps service, sales, campaign or support connected to the conversation history.
04
Segmentação usa etiquetas para separar públicos e campanhas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
Mass campaigns are targeted to specific audiences, avoiding spam
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
06
Integration with e-commerce platform enables automatic status updates
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic communication and increases relevance
Automation reduces manual effort and keeps customers informed
Timely messages help recover lost sales
Personalized incentives boost repurchase and loyalty
Further enhance segmentation to identify new customer profiles, explore new automations for support and evaluation, and expand the use of personalized campaigns to strengthen retention.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.