Keep the customer informed about shipping and tracking
Active automationAutomation and segmentation to keep mothers informed and engaged
Les Câlines uses automation and segmentation to inform customers and organize campaigns without generic communication.
Summary: Reduction of manual work in communication, increased customer satisfaction through clear and timely information, and efficient organization of campaigns by specific segments.
A feature connected to the client's real routine.
Les Câlines offers handmade accessories in France for babies and mothers, with certified fabrics and customizable products, focusing on quality and safety for pregnant women, mothers, and babies. Keep customers informed about order and shipping status, in addition to organizing segmented campaigns to avoid generic communication and spam.
Automation of order confirmation messages and shipping updates, using label segmentation to separate audiences such as new, inactive, and best customers, ensuring the sending of relevant and personalized messages.
01
Confirmação automática de pedidos
02
Real-time updates on shipping and tracking
03
Segmented communication to avoid spam
04
Redução do trabalho manual
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication for a demanding audience, avoiding generic messages that may be perceived as spam, and keep customers updated on their orders. Implement automations for order confirmation and shipping updates, as well as careful segmentation of audiences for campaigns using labels that classify customers based on behavior and profile.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Automatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Order Paid: recurring use
Recent use: Order Shipping: recurring use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends automatic confirmation after order approval
The company quickly understands where WhatsApp fits into the journey.
02
Automatic update informs the customer about the shipping status
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Segmentation uses labels to separate audiences and customize messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Campaigns are organized by customer profile for greater relevance
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Automation facilitates efficient communication and reduces manual errors
Segmentação evita comunicação genérica e melhora engajamento
Keeping customers informed increases trust and satisfaction
Integration with e-commerce platform is fundamental for smooth operation
Explore new automations for reorder and review messages, expand segmentation for promotional campaigns, and integrate automated customer support.
Want to implement WPP Marketing on your company's WhatsApp?
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