keeps the customer informed about shipping and tracking
Active automationAutomation and segmentation to keep mothers informed and engaged
Les Câlines uses automations and segmentation to notify customers and organize campaigns without generic communication.
Summary: Reduction of manual work in communication, increased customer satisfaction through clear and timely information, and efficient organization of campaigns by specific segments.
A feature connected to the customer's real workflow.
Les Câlines offers handmade accessories in France for babies and mothers, using certified fabrics and customizable products, focusing on quality and safety for pregnant people, mothers and babies. Keep customers informed about order and shipment status, and organize segmented campaigns to avoid generic communication and spam.
Automation of order confirmation and shipping update messages, using tag-based segmentation to separate audiences such as new customers, inactive customers and top customers, ensuring delivery of relevant and personalized messages.
01
Confirmação automática de pedidos
02
Real-time shipping and tracking updates
03
Segmented communication to avoid spam
04
Redução do trabalho manual
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for a demanding audience, avoiding generic messages that could be perceived as spam, and keep customers informed about their orders. Implement automations for order confirmations and shipping updates, and carefully segment audiences for campaigns using tags that classify customers by behavior and profile.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
automatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Order Paid: recurring use
Recent use: Order Shipping: recurring use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends automatic confirmation after order approval
The company quickly understands where WhatsApp fits into the journey.
02
Automatic update informs the customer about the shipment status
This step keeps service, sales, campaign or support connected to the conversation history.
03
Segmentation uses tags to separate audiences and personalize messages
This step keeps service, sales, campaign or support connected to the conversation history.
04
Campaigns are organized by customer profile for greater relevance
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Automation makes communication more efficient and reduces manual errors
Segmentação evita comunicação genérica e melhora engajamento
Keeping customers informed increases trust and satisfaction
Integration with ecommerce platform is essential for seamless operation
Explore new automations for repurchase and review messages, expand targeting for promotional campaigns, and integrate automated support for customer service.
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