Tekmi Cosmeticos enhances segmented communication and automations for a better customer experience

Tekmi Cosméticos uses automations and segmentation to recover carts, encourage purchases, and inform customers.

Beauty and cosmetics Marketing automation Segmentation Mass campaigns Recuperação de carrinho WPP Marketing

Summary: The solution helps recover sales opportunities, reduce manual work in communication, keep customers informed, and create an organized repurchase flow, even when the store is closed for direct sales.

A feature connected to the client's real routine.

Tekmi Cosmeticos is a beauty and cosmetics store currently closed for direct sales, offering service via Instagram and phone. The company sells personal care products and aims to maintain customer relationships even without active e-commerce operations. Keep customers informed, recover sales opportunities, encourage first purchases, and ensure efficient, segmented communication for different audiences.

Use of automations configured for abandoned cart recovery, first purchase incentive, shipment updates, pending payment reminders, and automatic order confirmations. Mass campaigns are sent with tag-based segmentation to avoid generic communication, targeting audiences such as new customers, at-risk, inactive, recent buyers, and top customers.

01 Sales opportunity recovery

02 Redução do trabalho manual

03 Keeping the customer informed

04 Comunicação segmentada e relevante

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Maintain customer relationships and engagement in a scenario where the online store is closed, avoiding lost opportunities and generic communication that could alienate consumers. Implementation of WPP Marketing automations for cart recovery, purchase incentives, shipping updates, payment reminders, and confirmations, combined with segment-specific mass campaigns based on tags to ensure relevant and effective communication.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Recuperacao de carrinho abandonado First purchase incentive Atualizacao de envio Pending payment Confirmacao de pedido Bulk messages Customer Segmentation

Recuperacao de carrinho abandonado

recovers customers who started but did not complete a purchase

Configured time: 60

First purchase incentive

Stimulates the customer when they show interest

Active automation

Atualizacao de envio

Keep the customer informed about shipping and tracking

Active automation

Pending payment

reminds customers about unpaid orders

Active automation

Confirmacao de pedido

Automatically confirm approved orders

Active automation

Mass messages: there are signs of campaigns or messages configured for active communication.

Segmentation: uses labels to separate audiences and campaigns

How it works for the customer.

The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.

Public segmentation for targeted campaigns Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Abandoned cart recovery automation sends messages to customers who did not complete their purchase The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

First purchase incentive motivates interested customers The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Automatic updates keep customers informed about shipping and tracking The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Pending payment reminders reinforce unpaid orders The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Automatic approval confirmation builds trust The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Mass campaigns segmented by tags prevent generic communication and spam Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Next steps in the setup.

Detailed segmentation improves message relevance

Automação reduz esforço manual e aumenta eficiência

Maintaining active communication is crucial even when the store is closed

Integration with e-commerce platform facilitates management

Expand segmentation use for new audiences and explore additional integrations to enrich the customer experience and boost future store reopenings.

Want to implement WPP Marketing on your company's WhatsApp?

WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

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