Tekmi Cosméticos enhances segmented communication and automations for a better customer experience

Tekmi Cosméticos uses automations and segmentation to recover carts, encourage purchases, and inform customers.

Beauty & cosmetics Marketing automation Segmentation Mass campaigns Recuperação de carrinho WPP Marketing

Summary: The solution helps recover sales opportunities, reduces manual communication work, keeps customers informed, and creates an organized repurchase cadence—even when the store is closed for direct sales.

A feature connected to the customer's real workflow.

Tekmi Cosméticos is a beauty and cosmetics store that currently has its online shop closed for direct sales, offering customer service via Instagram and phone. The company sells personal care products and aims to maintain relationships with its customers even without an active e-commerce operation. Keep customers informed, recover sales opportunities, encourage first purchases, and ensure efficient, segmented communication for different audiences.

Use of automations configured to recover abandoned carts, encourage first purchases, update shipping, remind about pending payments and automatically confirm orders. Bulk campaigns are sent with tag-based segmentation to avoid generic communication, targeting audiences such as new customers, at-risk customers, inactive customers, recent buyers and top customers.

01 Recovery of sales opportunities

02 Redução do trabalho manual

03 Customer-reported maintenance

04 Comunicação segmentada e relevante

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Maintain customer relationships and engagement when the online store is closed, avoiding lost opportunities and generic communications that could drive customers away. Implement WPP Marketing marketing automations for cart recovery, purchase incentives, shipping updates, payment reminders and confirmations, combined with targeted mass campaigns using tags for specific audiences, ensuring relevant and effective communication.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Recuperacao de carrinho abandonado First-purchase incentive Atualizacao de envio Payment pending Confirmacao de pedido Mass messages Customer segmentation

Recuperacao de carrinho abandonado

recover customers who started a purchase but didn’t finish

Configured time: 60

First-purchase incentive

engages the customer at the moment they show interest

Active automation

Atualizacao de envio

keeps the customer informed about shipping and tracking

Active automation

Payment pending

reminds customers about orders not yet paid

Active automation

Confirmacao de pedido

automatically confirms approved orders

Active automation

Bulk messages: there are signs of campaigns or sends configured for active communication.

Segmentation: use labels to separate audiences and campaigns

How it works for the customer.

The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.

Audience segmentation for targeted campaigns Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Abandoned cart recovery automation sends messages to customers who didn't complete their purchase This step keeps service, sales, campaign or support connected to the conversation history.

First-purchase incentive encourages customers at the moment of interest This step keeps service, sales, campaign or support connected to the conversation history.

Automatic updates keep customers informed about shipping and tracking This step keeps service, sales, campaign or support connected to the conversation history.

Pending payment reminders reinforce unpaid orders This step keeps service, sales, campaign or support connected to the conversation history.

Automatic confirmation of approved orders builds trust This step keeps service, sales, campaign or support connected to the conversation history.

Targeted mass campaigns by tags avoid generic communication and spam Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Next steps for setup.

Detailed targeting improves message relevance

Automação reduz esforço manual e aumenta eficiência

Keeping communication active is crucial even when the store is closed

E-commerce platform integration simplifies management

Expand the use of segmentation for new audiences and explore additional integrations to enrich the customer experience and boost future store reopenings.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

Começar agora