Segmented communication that values the coffee consumer
Mistizal Toasted Coffee uses segmented campaigns to engage customers and facilitate online shopping with discounts and free shipping.
Summary: Helps recover sales opportunities, reduces manual work by automating segmentation and sends, keeps customers informed about offers and special conditions, and creates an organized repurchase cadence.
A feature connected to the client's real routine.
Mistizal Tostamos Café is an Argentine online store that sells coffee in different sizes and offers conveniences like online payment, discounts on the first purchase, and free shipping to certain regions. The target audience includes consumers and coffee enthusiasts who prefer to buy food and beverages online. Improve communication with customers by avoiding generic messages and spam, increasing engagement, and facilitating the online shopping experience.
Use of bulk campaigns with segmentation via tags to target audiences such as new customers, at-risk, inactive, recent buyers, and top customers, sending specific messages to each group.
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure that marketing messages are relevant to each audience, avoiding sending generic communications that could be ignored or considered spam. Implementation of bulk campaigns with segmentation by tags, which allows sending targeted messages to different customer profiles, aligning offers and information according to the customer’s position in the purchase journey.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Mass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Mass messages: intensive use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
Next steps in the setup.
Segmentação é fundamental para evitar spam e aumentar engajamento
Targeted campaigns create greater value for the customer
Automating processes reduces manual work and improves efficiency
Personalized offers increase the positive perception of the brand
Expand the use of automations for abandoned cart and repurchase messages, as well as integrating reviews and support to strengthen customer relationships.
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