recover customers who started a purchase but didn’t finish
Configured time: 60Integrated automation for customer engagement and recovery in fashion retail
Have Four Store uses automations and segmentation to keep customers informed and recover sales.
Summary: Reduce manual work with automated communication, recover sales opportunities through abandoned cart messages, provide customers with better information about their orders, and organize campaigns by specific segments.
A feature connected to the customer's real workflow.
Online store selling a variety of products such as new releases, themed collections, couples, artists, characters and personalized items, focused on fashion trends and accessories for online consumers. Recover sales opportunities, keep customers informed about their orders and create segmented communication to improve relationships and repeat purchases.
Use automations to recover abandoned carts, notify about shipping updates, remind pending payments and confirm approved orders. Tag-based segmentation for targeted messaging to specific audiences, avoiding generic messages.
01
Abandoned cart recovery
02
Atualização automática de envio
03
Pending payment reminder
04
Confirmação automática de pedido
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain customer engagement in a fashion e-commerce store with a large product assortment and avoid generic communication that may be perceived as spam. Implement message automations for key stages of the customer journey and use tag-based segmentation to send targeted messages to audiences such as new customers, at-risk customers, inactive customers, and recent buyers.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationreminds customers about orders not yet paid
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends messages to customers who abandoned their cart after the configured time
The company quickly understands where WhatsApp fits into the journey.
02
Shipping updates are sent automatically to keep the customer informed
This step keeps service, sales, campaign or support connected to the conversation history.
03
Pending payment reminders are sent for unpaid orders
This step keeps service, sales, campaign or support connected to the conversation history.
04
Automatic confirmation is sent after the order is approved
This step keeps service, sales, campaign or support connected to the conversation history.
05
Tag-based segmentation enables targeted sending to specific audiences, reducing spam
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic communication and increase the relevance of messages
Automation reduces manual work and improves support efficiency
Keeping the customer informed throughout the entire purchase process increases trust and satisfaction
Integrating automations with an e‑commerce platform streamlines the communication flow
Expand the use of segmentation for promotional campaigns and explore new automations to encourage repurchase and product reviews.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.