recovers customers who started but did not complete a purchase
Configured time: 60Integrated automation for customer engagement and recovery in fashion stores
Have Four Store uses automations and segmentation to keep customers informed and recover sales.
Summary: Reducing manual work with automated communication, recovering sales opportunities through abandoned cart messages, providing better information to customers about their orders, and organizing campaigns by specific segments.
A feature connected to the client's real routine.
Online store selling a variety of products such as new releases, themed collections, couples, artists, characters, and personalized items, focused on fashion trends and accessories for online consumers. Recover sales opportunities, keep customers informed about their orders, and create segmented communication to improve relationships and repurchase.
Using automations to recover abandoned carts, inform about shipping updates, remind about pending payments, and confirm approved orders. Segmentation by tags for targeted messaging to specific audiences, avoiding generic messages.
01
Abandoned Cart Recovery
02
Atualização automática de envio
03
Pending payment reminder
04
Confirmação automática de pedido
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain customer engagement in an online fashion store with a wide variety of products and avoid generic communication that could be perceived as spam. Implement message automations for key stages of the customer journey and use segmentation by tags to send specific messages to audiences such as new customers, at-risk, inactive, and recent buyers.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationreminds customers about unpaid orders
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends messages to customers who abandoned their cart after a configured time
The company quickly understands where WhatsApp fits into the journey.
02
Shipping updates are automatically sent to keep the customer informed
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Pending payment reminders are triggered for unpaid orders
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
An automatic confirmation is sent after order approval
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Segmentation by tags allows targeted messaging to specific audiences, avoiding spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential to avoid generic communication and increase message relevance
Automation reduces manual work and improves service efficiency
Keeping the customer informed throughout the purchase process increases trust and satisfaction
Integrating automations with the e-commerce platform facilitates the communication flow
Expand the use of segmentation for promotional campaigns and explore new automations to encourage repurchase and product reviews.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.