notifies customers about cancellations and opens the way for support
Active automationIntegrated automation for segmented, efficient communication
Vânia Moda Íntima uses automation and segmentation to improve communication and the wholesale shopping experience.
Summary: Reduction of manual work in communication, increased efficiency in recovering abandoned carts, better tracking of orders by customers, and encouragement of post-purchase reviews—strengthening relationships and loyalty.
A feature connected to the customer's real workflow.
Wholesale focused on women's intimate apparel, offering lingerie, panties, bras, sets, bodysuits and nightgowns for women and intimate apparel stores, with orders starting at R$ 200.00. Improve communication with customers, keep order information flowing, recover lost sales and request reviews to enhance the shopping experience.
Use automations for order confirmation, shipping updates, abandoned cart recovery, order cancellation and review requests, combined with tag-based segmentation to avoid generic communication and spam.
01
Abandoned cart recovery
02
Confirmação automática de pedidos
03
Shipping update and tracking
04
Segmented communication to avoid spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure customer communication is efficient and personalized, avoiding generic messages that can cause disengagement or be perceived as spam, while keeping the customer informed throughout the purchase and post-sale process. Implement automations configured for different moments of the customer journey, combined with tag-based segmentation to target specific messages to distinct audiences, improving experience and engagement.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
asks for a review after the purchase experience
Configured time: 60recover customers who started a purchase but didn’t finish
Configured time: 60keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automation · with mediaSegmentation: use labels to separate audiences and campaigns
Recent use: Cart Recovery: recurring use
Recent use: Order Paid: recurring use
Recent use: Order Shipping: recurring use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends messages at key moments of the purchase cycle
The company quickly understands where WhatsApp fits into the journey.
02
Tag-based segmentation separates audiences for personalized communication
This step keeps service, sales, campaign or support connected to the conversation history.
03
Confirmation, update, recovery and review messages are sent automatically
This step keeps service, sales, campaign or support connected to the conversation history.
04
Avoid generic communication and spam with segmented audiences
This step keeps service, sales, campaign or support connected to the conversation history.
05
Keep customers informed and engaged throughout the entire journey
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic messages and improve engagement
Automation reduces manual work and increases operational efficiency
Constant, personalized communication strengthens customer relationships
Requesting a post-purchase review helps improve the customer experience
Assess activating segmented mass campaigns to expand the reach of promotional communications, and explore new automations for customer engagement and support.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.