notifies customers about cancellations and opens support channels
Active automationIntegrated automation for segmented and efficient communication
Vânia Moda Íntima uses automations and segmentation to improve communication and shopping experience in wholesale.
Summary: Reduce manual work in communication, increase efficiency in recovering abandoned carts, better monitor orders by customers, and stimulate post-purchase reviews, strengthening relationships and loyalty.
A feature connected to the client's real routine.
Wholesale focused on women’s fashion, offering lingerie, panties, bras, sets, bodysuits, and nightgowns for women and lingerie stores, with orders starting at R$ 200. Improve communication with customers, maintain order information flow, recover lost sales, and request reviews to enhance the shopping experience.
Use automations for order confirmation, shipping updates, abandoned cart recovery, order cancellation, and review requests, combined with tag-based segmentation to avoid generic communication and spam.
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Abandoned cart recovery
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Confirmação automática de pedidos
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Shipping update and tracking
04
Segmented communication to avoid spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure that communication with the customer is efficient and personalized, avoiding generic messages that may generate disinterest or spam, and keep the customer informed throughout the purchase and post-sale process. Implement automations set for different moments of the customer journey, combined with tag segmentation to target specific audiences, improving experience and engagement.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Request review after the purchase experience
Configured time: 60recovers customers who started but did not complete a purchase
Configured time: 60Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automation · with mediumSegmentation: uses labels to separate audiences and campaigns
Recent use: Cart Recovery: recurring use
Recent use: Order Paid: recurring use
Recent use: Order Shipping: recurring use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends messages at key moments of the purchase cycle
The company quickly understands where WhatsApp fits into the journey.
02
Tag segmentation separates audiences for personalized communication
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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Confirmation, update, recovery, and review messages are sent automatically
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Prevents generic communication and spam with segmented audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Keeps customers informed and engaged throughout the journey
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential to avoid generic messages and improve engagement
Automation reduces manual work and increases operational efficiency
Constant and personalized communication strengthens customer relationships
Asking for post-purchase reviews helps improve the customer experience
Evaluate the activation of segmented mass campaigns to expand the reach of promotional communications, as well as explore new automations for engagement and customer support.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.