recover customers who started a purchase but didn’t finish
Configured time: 60Segmentation and automation to improve experience and recover sales
Dublin Ecommerce uses automations and segmentation to recover carts, confirm orders, and remind about payments.
Summary: Helps recover sales opportunities, reduces manual work with automatic confirmations and reminders, keeps customers informed about their orders, and creates segmented communication cadences that prevent spam.
A feature connected to the customer's real workflow.
Online store selling vaporizers, watches and accessories with shipping throughout Argentina, focused on imported products and national customer service. Operates on the Wix platform and seeks to optimize communication and sales. Recover customers who abandon carts, confirm orders, remind about pending payments and send segmented campaigns to different audiences, avoiding generic communication and spam.
Use of automations configured for abandoned cart recovery, automatic order confirmation and pending payment reminders. Bulk campaigns are sent with tag-based segmentation for audiences such as new customers, inactive users and recent buyers.
01
Abandoned cart recovery
02
Automatic order confirmation
03
Pending payment reminder
04
Segmented communication that avoids spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed and engaged, reduce cart abandonment and pending payments, and avoid generic communication that may be perceived as spam. Implement specific automations for cart recovery, order confirmation and payment reminders, combined with targeted campaigns that send messages to distinct audiences.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
reminds customers about orders not yet paid
Active automationautomatically confirms approved orders
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Active automation for abandoned cart recovery after 60 minutes
This step keeps service, sales, campaign or support connected to the conversation history.
04
Automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
05
Sending reminders for pending payments
This step keeps service, sales, campaign or support connected to the conversation history.
06
Targeted mass campaigns by tags for different audiences
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
07
Wix platform integration for data synchronization
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic communication and increases relevance
Automation reduces manual effort and improves the customer experience
Automated confirmations keep customers informed and confident
Payment reminders help reduce outstanding balances
Expand automations for welcome messages and shipping updates, and deepen segmentation for repurchase and review campaigns, strengthening relationship and loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.