recovers customers who started but did not complete a purchase
Configured time: 60 · with mediumSegmentation and automation for a better experience and efficiency
Urban Police uses automations and segmentation to optimize communication and operations in sunglasses sales.
Summary: Helps recover sales opportunities, reduces manual work in communication, keeps customers informed about their orders and payments, creates re-purchase cadence, and organizes campaigns by segment, promoting greater operational efficiency and a better customer experience.
A feature connected to the client's real routine.
Online store specialized in sunglasses for men, women, and children, focusing on comfort, quality, and style at affordable prices. Operates on an e-commerce platform with the need for efficient and segmented communication for different customer profiles. Improve communication with customers, recover incomplete sales, inform about order and payment statuses, and create segmented campaigns for specific audiences, avoiding spam and generic messages.
Use of automations configured for recovering abandoned carts, updating shipping, reminding about pending payments, and order confirmation. Audience segmentation by tags for targeted campaigns to new customers, at-risk customers, inactive users, recent buyers, and top clients.
01
recuperação de carrinho abandonado
02
Automatic shipping and payment information
03
Automatic order confirmation
04
comunicação segmentada e personalizada
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient and personalized communication for different customer profiles, recover sales opportunities, reduce manual work in message management, and avoid sending generic messages perceived as spam. Implementation of WPP Marketing automations for cart recovery, shipping updates, pending payments, and order confirmation, combined with tag-based segmentation for targeted campaigns, ensuring relevant and timely messages.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automation · with mediumreminds customers about unpaid orders
Active automationAutomatically confirm approved orders
Active automation · with mediumSegmentation: uses labels to separate audiences and campaigns
Recent use: Order Shipping: recurring use
Recent use: Order Paid: recurring use
Recent use: Cart Recovery: recurring use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends messages to customers who abandoned their carts
The company quickly understands where WhatsApp fits into the journey.
02
Updates customers on shipping and payment status
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Automatically confirms orders
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Uses tags to segment audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Avoids sending generic messages and spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
Organizes campaigns by customer profile
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation increases communication relevance
Automation reduces manual effort and errors
Keeping customers informed improves experience
Targeted campaigns prevent brand wearout
Explore the activation of additional automations such as welcome messages and first purchase incentives, expand the use of segmented campaigns, and integrate new features to further enhance personalization and customer relationship.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.