recover customers who started a purchase but didn’t finish
Configured time: 60 · with mediaSegmentation and automation for better experience and efficiency
Urban Police uses automations and segmentation to optimize communication and operations in sunglasses sales.
Summary: Helps recover sales opportunities, reduces manual work in communications, keeps customers informed about their orders and payments, creates repurchase cadence and organizes campaigns by segment, promoting greater operational efficiency and a better customer experience.
A feature connected to the customer's real workflow.
Online store specializing in sunglasses for men, women and children, focused on comfort, quality and style at affordable prices. Operates on an e-commerce platform and needs efficient, segmented communication for different customer profiles. Improve customer communication, recover unfinished sales, notify about order and payment status, and create targeted campaigns for specific audiences while avoiding spam and generic messages.
Use of automations configured for abandoned cart recovery, shipping updates, pending payment reminders and order confirmation. Audience segmentation by tags for campaigns targeted at new customers, at‑risk customers, inactive users, recent buyers and top customers.
01
recuperação de carrinho abandonado
02
automatic information about shipping and payment
03
automatic order confirmation
04
comunicação segmentada e personalizada
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized communication for different customer profiles, recover sales opportunities, reduce manual work managing messages, and avoid sending generic communications that may be perceived as spam. Implement WPP Marketing automations for cart recovery messages, shipping updates, pending payment notices and order confirmation, combined with tag-based segmentation for targeted campaigns, ensuring relevant and timely messages.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automation · with mediareminds customers about orders not yet paid
Active automationautomatically confirms approved orders
Active automation · with mediaSegmentation: use labels to separate audiences and campaigns
Recent use: Order Shipping: recurring use
Recent use: Order Paid: recurring use
Recent use: Cart Recovery: recurring use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation sends messages to customers who abandoned cart
The company quickly understands where WhatsApp fits into the journey.
02
updates customers on shipping and payment status
This step keeps service, sales, campaign or support connected to the conversation history.
03
automatically confirm orders
This step keeps service, sales, campaign or support connected to the conversation history.
04
use tags to segment audiences
This step keeps service, sales, campaign or support connected to the conversation history.
05
prevents sending generic messages and spam
This step keeps service, sales, campaign or support connected to the conversation history.
06
organize campaigns by customer profile
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation increases the relevance of communication
automation reduces manual effort and errors
keeping customers informed improves experience
targeted campaigns avoid brand fatigue
Explore enabling additional automations like welcome messages and first-purchase incentives, expand the use of segmented campaigns, and integrate new features to further enhance personalization and customer relationships.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.