recovers customers who started but did not complete a purchase
Configured time: 60Cart recovery and segmented campaigns for Watermelon Objetos
Watermelon Objetos uses automation to recover abandoned carts and segmented campaigns, avoiding spam and improving engagement.
Summary: Helps recover sales opportunities, reduces team manual work, keeps customers informed and creates an organized repurchase cadence by segments.
A feature connected to the client's real routine.
Watermelon Objetos is an Argentine store specializing in stationery and organization products, such as planners, notebooks, and calendars, serving students, professionals, and planning enthusiasts. Offers facilities like installment payments, discounts, and free shipping to some regions. Reclaim customers who started but did not complete their purchase, and engage segmented audiences with relevant campaigns to increase relationships and encourage repurchase.
Uses automation to send cart abandonment recovery messages, activated 60 minutes after purchase interruption. Carries out mass segmented campaigns by tags identifying audiences such as new, at-risk, inactive, recent buyers, and best customers, avoiding generic communication or spam.
01
recuperação de carrinho abandonado
02
campanhas segmentadas
03
manual work reduction
04
manutenção do cliente informado
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain customer engagement in a competitive segment, avoiding generic communications perceived as spam, and recover lost sales opportunities from abandoned carts. Implements cart abandonment recovery automation via WPP Marketing, combined with mass segmented campaigns based on tags that classify customers according to their behavior and profile.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Mass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Cart Recovery: intensive use
Recent use: Mass messages: occasional use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automation sends message after 60 minutes of cart abandonment
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Mass campaigns use tags to segment audiences
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
05
Personalized messages according to customer profile
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
integração com plataforma de e-commerce para dados atualizados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation increases communication relevance
Automation reduces manual effort and improves efficiency
Avoiding spam strengthens customer relationships
Cart recovery is essential to increase conversion
Expand automation use for order confirmation and explore new segmentations for even more personalized campaigns, enhancing relationships with different audiences.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.