automatically welcome new customers with message
Active automationSegmented communication that values the unique art of Gutiel Arte Y Diseño
Gutiel Arte Y Diseño uses automation and segmented campaigns to engage customers and showcase their personalized artwork.
Summary: Reduces manual work in communication, keeps customers informed about their orders, creates reorder sequences with incentives, and organizes campaigns by specific segments, strengthening engagement and loyalty.
A feature connected to the client's real routine.
Gutiel Arte Y Diseño is a business focused on personalized art, including murals, paintings, and decorative design to transform residential and commercial spaces with unique, tailor-made works. Keeping customers informed about their orders, encouraging repeat purchases with coupons, requesting reviews after the purchase experience, and automating the onboarding of new clients to ensure personalized and efficient communication.
Use of automations configured to send greetings, order confirmations, shipment updates, review requests, and reorder incentives with coupons, in addition to mass campaigns segmented by tags that classify audiences according to their profile and behavior.
01
Recupera oportunidades de venda
02
Reduz trabalho manual com automações
03
Mantém clientes informados sobre pedidos
04
Creates reorder sequences with incentives
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication for different customer profiles, keeping them engaged and informed without overloading with generic messages, as well as encouraging repurchase in a personalized art segment. Implementation of message automations and segmented campaigns via WPP Marketing, integrated with Wix ecommerce, enabling organized management of communications and a more close and relevant relationship with customers.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Request review after the purchase experience
Configured time: 60activates customers post-purchase with return incentives
Configured time: 60Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Mass messages: occasional use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automation of messages for greetings, order confirmation, shipment update, review requests, and re-purchase incentives
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Segmentation of the audience by tags for targeted mass campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
05
Integration with ecommerce platform for data synchronization
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
Sending personalized messages according to customer profile and behavior
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation avoids generic communication and improves engagement
Automation reduces manual work and speeds up customer contact
Relevant messages strengthen the relationship and encourage repurchase
Integration with ecommerce facilitates the flow of information and communication
Explore new segmentations for even more personalized campaigns, expand the use of automations for post-sale support, and incorporate customer feedback to enhance the shopping experience and relationship.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.