welcomes new customers with an automatic message
Active automationSegmented communication that showcases the unique art of Gutiel Arte Y Diseño
Gutiel Arte Y Diseño uses automations and segmented campaigns to engage customers and showcase their custom artworks.
Summary: Reduce manual work in communication, keep customers informed about their orders, create a repurchase cadence with incentives, and organize campaigns by specific segments to strengthen engagement and loyalty.
A feature connected to the customer's real workflow.
Gutiel Arte Y Diseño is a business focused on custom art, including murals, canvases and decorative design to transform residential and commercial spaces with unique, made-to-order works. Keep customers informed about their orders, encourage repeat purchases with coupons, request reviews after the purchase experience and welcome new customers automatically, ensuring personalized and efficient communication.
Use of automations configured to send welcome messages, order confirmations, shipping updates, review requests and repurchase incentives with coupons, as well as mass campaigns segmented by tags that classify audiences according to their profile and behavior.
01
Recupera oportunidades de venda
02
Reduz trabalho manual com automações
03
Mantém clientes informados sobre pedidos
04
Create repurchase cadence with incentives
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for different customer profiles, keeping them engaged and informed without overwhelming them with generic messages, while encouraging repeat purchases in a personalized art segment. Implement message automations and targeted campaigns via WPP Marketing, integrated with Wix ecommerce, enabling organized communication management and a closer, more relevant relationship with customers.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
asks for a review after the purchase experience
Configured time: 60re-engage customers after purchase with return incentives
Configured time: 60keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Mass messages: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Message automation for welcome, order confirmation, shipping update, review request, and repurchase incentive
This step keeps service, sales, campaign or support connected to the conversation history.
04
Audience segmentation by tags for targeted mass campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
Integration with ecommerce platform for data synchronization
This step keeps service, sales, campaign or support connected to the conversation history.
06
Sending personalized messages based on the customer’s profile and behavior
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic communication and improves engagement
Automation reduces manual work and speeds up customer contact
Relevant messages strengthen relationships and encourage repeat purchases
Ecommerce integration streamlines information flow and communication
Explore new segmentations for even more personalized campaigns, expand the use of automations for post-sale support, and integrate customer feedback to improve the shopping and relationship experience.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.