recovers customers who started but did not complete a purchase
Configured time: 60Automation that recovers carts and keeps customers informed
Atypical uses automations to recover carts, encourage first purchases, and update shipping, with segmentation to avoid spam.
Summary: Reduces manual work, increases customer engagement, recovers sales opportunities, and keeps customers informed throughout the purchase process.
A feature connected to the client's real routine.
Online store selling men's, women's, and children's clothing with seasonal collections, serving customers in Argentina via e-commerce with nationwide delivery. Recover customers who abandoned their carts, stimulate first purchases, and keep customers informed about order shipments.
Active automation that sends targeted messages to specific audiences, such as cart abandoners, new interested parties, and ongoing buyers, using tags for segmentation and avoiding generic communication.
01
Recupera clientes que abandonaram o carrinho
02
Encourages the first purchase
03
Mantém clientes informados sobre envio e rastreamento
04
Avoids generic communication and spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain relevant communication for different customer profiles without generating generic messages or spam, as well as recovering lost sales opportunities due to cart abandonment. Implementation of automations configured to recover abandoned carts, encourage first-time purchases, and update customers on shipments, with segmentation by tags for targeted and effective communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Stimulates the customer when they show interest
Active automationKeep the customer informed about shipping and tracking
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Cart Created: intensive use
Recent use: Cart Recovery: intensive use
Recent use: Order Shipping: intensive use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends messages to customers who abandon their carts after 60 minutes
The company quickly understands where WhatsApp fits into the journey.
02
Encourages interested customers to complete their first purchase
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Updates customers with shipping and tracking information
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Segments audiences using tags to personalize messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Integration with e-commerce platform for updated data
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential to avoid spam and improve engagement
Automation reduces manual work and increases efficiency
Transparent communication about shipping improves customer satisfaction
Targeted messages generate a higher chance of sales recovery
Expand the use of segmentation for future mass campaigns, enhance repurchase automations, and evaluation to increase loyalty and customer lifecycle.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.