recover customers who started a purchase but didn’t finish
Configured time: 60Automation that recovers carts and keeps customers informed
Atypical uses automations to recover carts, encourage first purchases, and update shipping, with segmentation to avoid spam.
Summary: Reduced manual work, increased customer engagement, recovery of sales opportunities, and better-informed customers throughout the entire purchase process.
A feature connected to the customer's real workflow.
Online store selling men's, women's and children's clothing with seasonal collections, serving customers in Argentina via e-commerce with nationwide delivery. Recover customers who abandoned their cart, encourage first purchases and keep customers informed about order shipping.
Active automation that sends segmented messages to specific audiences, such as customers who abandoned their cart, new leads, and buyers with orders in progress, using tags for segmentation and avoiding generic communication.
01
Recupera clientes que abandonaram o carrinho
02
Encourage the first purchase
03
Mantém clientes informados sobre envio e rastreamento
04
Avoid generic communication and spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep communication relevant for different customer profiles without generating generic messages or spam, and recover missed sales opportunities from abandoned carts. Deploy automations configured to recover abandoned carts, encourage a first purchase, and update customers about shipping, with tag-based segmentation for targeted, effective communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
engages the customer at the moment they show interest
Active automationkeeps the customer informed about shipping and tracking
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Cart Created: heavy use
Recent use: Cart Recovery: high usage
Recent use: Order Shipping: heavy use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends messages to customers who abandoned their cart after 60 minutes
The company quickly understands where WhatsApp fits into the journey.
02
Encourages interested customers to complete their first purchase
This step keeps service, sales, campaign or support connected to the conversation history.
03
Update customers with shipping and order tracking information
This step keeps service, sales, campaign or support connected to the conversation history.
04
Segment audiences using tags to personalize messages
This step keeps service, sales, campaign or support connected to the conversation history.
05
Integration with e-commerce platform for up-to-date data
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid spam and improve engagement
Automation reduces manual work and increases efficiency
Transparent shipping communication improves customer satisfaction
Targeted messages increase the likelihood of recovering sales
Expand the use of segmentation for future mass campaigns, enhance repurchase and review automations to increase customer retention and lifetime value.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.