automatically welcome new customers with message
Active automationSegmented communication that values each customer
Magotecnologi uses automation and segmentation to personalize communication and improve the customer experience.
Summary: Improvement in campaign organization, more personalized communication, reduction of manual work, and increased customer engagement through targeted messages.
A feature connected to the client's real routine.
Magotecnologi is a Brazilian online store that offers a variety of products, including technology, women's, men's, and children's fashion, as well as automotive and sports products. The website is structured as a multi-brand marketplace with a diversified catalog and offers free shipping for purchases above a certain amount. Welcoming new customers with automated messages and maintaining segmented communication to avoid spam and generic messages, valuing different consumer profiles.
Automation configured to send welcome messages to new customers, while segmentation uses tags to separate audiences and campaigns, ensuring messages are directed to specific groups such as new, at-risk, inactive customers, recent buyers, and top customers.
01
Recepção automatizada de novos clientes
02
Segmented and personalized communication
03
Reduction of generic messages and spam
04
Efficient campaign organization
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Manage communication in a marketplace with multiple categories and diverse audiences, avoiding spam and generic messages that could harm customer relationships. Implementation of welcome automation for new customers and segmentation by tags to direct specific campaigns, ensuring relevant and timely messages for each consumer group.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation automatically sends a welcome message to new customers
The company quickly understands where WhatsApp fits into the journey.
02
Tag segmentation identifies different customer profiles
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Campaigns are targeted to specific audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Integração com plataforma Wix para sincronização de dados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Communication avoids excess and maintains relevance
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential to avoid generic communication
Automation reduces manual work and streamlines processes
Personalization increases the perceived value for the customer
Platform integration facilitates data management
Expand the use of automations for abandoned cart messages, repurchase, and support, as well as deepen segmentation for seasonal campaigns and specific promotions.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.