welcomes new customers with an automatic message
Active automationSegmented communication that values each customer
Magotecnologi uses automation and segmentation to personalize communication and improve the customer experience.
Summary: Improved campaign organization, more personalized communication, reduced manual work, and increased customer engagement through targeted messages.
A feature connected to the customer's real workflow.
Magotecnologi is a Brazilian online store that offers a variety of products, including technology, women's, men's and children's fashion, as well as automotive and sporting goods. The site is structured as a multi-brand marketplace with a diverse catalog and offers free shipping for purchases over a certain value. Welcome new customers with automated messages and maintain segmented communication to avoid spam and generic messages, valuing different customer profiles.
Automation configured to send welcome messages to new customers, while segmentation uses tags to separate audiences and campaigns, ensuring messages are targeted to specific groups such as new customers, at-risk, inactive, recent purchasers and top customers.
01
Recepção automatizada de novos clientes
02
Segmented and personalized communication
03
Reduction of generic messages and spam
04
Efficient campaign organization
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Manage communication in a marketplace with multiple categories and diverse audiences, avoiding spam and generic messages that could harm customer relationships. Implement welcome automation for new customers and tagging-based segmentation to target specific campaigns, ensuring relevant and timely messages for each consumer group.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends welcome message automatically to new customers
The company quickly understands where WhatsApp fits into the journey.
02
Tag-based segmentation identifies different customer profiles
This step keeps service, sales, campaign or support connected to the conversation history.
03
Campaigns are targeted to specific audiences
This step keeps service, sales, campaign or support connected to the conversation history.
04
Integração com plataforma Wix para sincronização de dados
This step keeps service, sales, campaign or support connected to the conversation history.
05
Communication avoids excess and maintains relevance
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic communication
Automation reduces manual work and speeds up processes
Personalization increases the customer's perceived value
Integration with platform makes data management easier
Expand the use of automations for abandoned cart messages, repurchase and support, and further refine segmentation for seasonal campaigns and specific promotions.
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