automatically welcome new customers with message
Active automationSegmented communication and automations that strengthen the shopping experience
A@LY FASHIONS uses automation and segmentation from WPP Marketing to engage female and children's fashion customers with personalized messages.
Summary: Reduction of manual work in communication, increased customer engagement through personalized messages, better tracking of the purchase and shipping process, and efficient campaign organization by segment.
A feature connected to the client's real routine.
@LY FASHIONS is an online store that offers contemporary clothing for women and children, focusing on modern style and comfort. With a variety of products such as dresses, kurtis, and skirts, the brand aims to strengthen its connection with customers through personalized communication. Automating relationships with new and existing customers, keeping customers informed about their orders and shipments, and avoiding generic communications through effective segmentation.
Use of automations configured to send welcome messages to new customers, automatic confirmations of approved orders, and updates on shipping and tracking. Campaigns are segmented by tags that classify audiences as new, active, or at risk customers, avoiding spam and increasing communication relevance.
01
communication automation
02
segmentação de público
03
manual work reduction
04
improved engagement
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient and personalized communication for different customer profiles, ensuring each audience receives relevant messages without overwhelming with generic communications or spam. Implementation of automations for welcome messages, order confirmation, and shipping updates, combined with segmented campaigns that use tags to separate audiences, ensuring targeted and relevant messages.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Welcome automation for new customers.
The company quickly understands where WhatsApp fits into the journey.
02
Automatic confirmation of approved orders
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
atualização automática de envio e rastreamento
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
campaigns segmented by audience tags
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Sending personalized messages based on profile
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentação é essencial para evitar comunicação genérica
automação reduz esforço manual e melhora experiência do cliente
integração com plataforma de e-commerce facilita processos
relevant messages increase engagement and satisfaction
Expand the use of segmentation to include repurchase and review campaigns, as well as explore new automations for post-sale support and loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.