welcomes new customers with an automatic message
Active automationSegmented messaging and automations that strengthen the shopping experience
A@LY FASHIONS uses WPP Marketing automations and segmentation to engage women's and children's fashion customers with personalized messages.
Summary: Reduced manual work in communication, increased customer engagement through personalized messages, improved tracking of the purchase and shipping process, and efficient organization of campaigns by segment.
A feature connected to the customer's real workflow.
A@LY FASHIONS is an online store offering contemporary clothing for women and children, focusing on modern style and comfort. With a variety of products such as dresses, kurtis and skirts, the brand aims to strengthen its connection with customers through personalized communication. Automate relationships with new and existing customers, keep customers informed about their orders and shipments, and avoid generic communications by using effective segmentation.
Use of automations configured to send welcome messages to new customers, automatic confirmations for approved orders, and updates on shipping and tracking. Campaigns are segmented by tags that classify audiences as new, active, or at risk, avoiding spam and increasing the relevance of communication.
01
communication automation
02
segmentação de público
03
reduction of manual work
04
improvement in engagement
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized communication for different customer profiles, ensuring each audience receives relevant messages without being burdened by generic communications or spam. Implement welcome automations, order confirmation and shipment update workflows, combined with segmented campaigns that use tags to separate audiences, ensuring targeted and relevant messages.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
welcome automation for new customers
The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
03
atualização automática de envio e rastreamento
This step keeps service, sales, campaign or support connected to the conversation history.
04
tag-based audience campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
05
sending personalized messages according to profile
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação é essencial para evitar comunicação genérica
automação reduz esforço manual e melhora experiência do cliente
integração com plataforma de e-commerce facilita processos
relevant messages increase engagement and satisfaction
Expand the use of segmentation to include repurchase and review campaigns, and explore new automations for post-sale support and loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.