welcomes new customers with an automatic message
Active automation · with mediaSegmented communication for pet owners with effective automations
Pet City uses automations and segmentation to engage customers, recover carts, and encourage repurchase with personalized messages.
Summary: Improved campaign organization by segment, reduced manual work with automations, recovery of sales opportunities, keeping customers informed, and creation of a repurchase cadence.
A feature connected to the customer's real workflow.
Pet City is a Serbian online store specializing in pet products, offering food and accessories with free delivery. The target audience is pet owners and lovers seeking variety and convenience. Engage new customers, recover abandoned sales, request reviews, and encourage repeat purchases to increase loyalty and reduce churn.
Active automation for welcome messages, abandoned cart recovery, order cancellation, post-purchase review requests, and repurchase incentives with a coupon. Segmented mass campaigns by tags for specific audiences, avoiding generic communication and spam.
01
recuperação de carrinhos abandonados
02
new customer engagement
03
post-purchase review request
04
repurchase incentive with coupon
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers engaged in a competitive market, avoid generic messaging that may be perceived as spam, and encourage repeat purchases in a personalized and efficient way. Implement WPP Marketing automations for segmented and personalized communication, with specific messages for each customer profile and stage of the journey, as well as mass campaigns segmented by tags.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens the way for support
Active automation · with mediaasks for a review after the purchase experience
Configured time: 7 · with mediarecover customers who started a purchase but didn’t finish
Configured time: 60 · with mediare-engage customers after purchase with return incentives
Configured time: 21 · with mediaBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Cart Abandoned: one-time use
Recent use: Order Canceled: one-time use
Recent use: Mass messages: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
automação de boas-vindas para recepcionar novos clientes
This step keeps service, sales, campaign or support connected to the conversation history.
04
mensagens automáticas para recuperação de carrinho abandonado
This step keeps service, sales, campaign or support connected to the conversation history.
05
order cancellation notifications for quick support
This step keeps service, sales, campaign or support connected to the conversation history.
06
review request after shopping experience
This step keeps service, sales, campaign or support connected to the conversation history.
07
send coupon to encourage repurchase
This step keeps service, sales, campaign or support connected to the conversation history.
08
campanhas em massa segmentadas por etiquetas para públicos específicos
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
Next steps for setup.
Segmentation prevents generic communication and improves message relevance
integrated automation reduces manual effort and keeps the customer informed
Timely messages help recover sales and build customer loyalty
Diversifying automations for different moments of the customer journey increases engagement
Expand use of automations for shipping updates and order confirmation, and explore new segmentations for even more personalized and effective campaigns.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.