automatically welcome new customers with message
Active automation · with mediumSegmented communication for pet owners with effective automations.
Pet City uses automations and segmentation to engage clients, recover carts, and encourage repurchase with personalized messages.
Summary: Improved campaign organization by segment, reduced manual work with automations, recovered sales opportunities, kept customers informed, and created a cadence for repurchase.
A feature connected to the client's real routine.
Pet City is an online store specializing in pet products, offering free delivery of pet foods and accessories. The target audience is pet owners and enthusiasts seeking variety and convenience. Engage new customers, recover abandoned sales, request reviews, and stimulate repurchase to increase loyalty and reduce abandonment.
Active automation of welcome messages, abandoned cart recovery, order cancellation, post-sale review requests, and repurchase incentives with coupons. Mass segmented campaigns by tags for specific audiences, avoiding generic communication and spam.
01
recuperação de carrinhos abandonados
02
Engagement of new customers.
03
Post-sale review requests.
04
Repurchase stimulation with coupons.
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain customer engagement in a competitive market, avoid generic communication perceived as spam, and encourage repurchase in a personalized and efficient way. Implementation of WPP Marketing automations for segmented and personalized communication, with specific messages for each customer profile and journey stage, as well as mass campaigns segmented by tags.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens support channels
Active automation · with mediumRequest review after the purchase experience
Configured time: 7 · with mediumrecovers customers who started but did not complete a purchase
Configured time: 60 · with mediumactivates customers post-purchase with return incentives
Configured time: 21 · with mediumMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Cart Abandoned: one-time use
Recent use: Order Canceled: one-time use
Recent use: Mass messages: occasional use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
automação de boas-vindas para recepcionar novos clientes
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
mensagens automáticas para recuperação de carrinho abandonado
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Order cancellation notifications for quick support.
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
Request for review after the purchase experience.
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
07
Sending coupons to encourage repurchase.
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
08
campanhas em massa segmentadas por etiquetas para públicos específicos
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
Next steps in the setup.
Segmentation prevents generic communication and improves message relevance.
Integrated automation reduces manual effort and keeps the customer informed.
Timely messages aid in recovering sales and building customer loyalty.
Diversify automations for different journey moments to increase engagement.
Expand the use of automations for update and order confirmation messages, as well as explore new segments for even more personalized and effective campaigns.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.