automatically welcome new customers with message
Active automationSegmented communication and automations that value handmade craftsmanship
Amor de Crochet uses automation and segmentation to engage customers and showcase their unique handcrafted pieces.
Summary: Improves communication with customers, recovers purchase opportunities, reduces manual effort in message management, and maintains customer interest in handmade pieces.
A feature connected to the client's real routine.
Mexican entity focused on high-complexity handcrafted amigurumi manufacturing, producing handmade textile art pieces that preserve the legacy of manual fabric. Engage customers through personalized and automated communication, recover abandoned carts, and keep customers informed about their orders.
Use of automations configured for welcome messages, cart recovery, order confirmation, and shipping updates, in addition to segmentation by tags to avoid generic communication and spam.
01
recover purchase opportunities
02
reduz trabalho manual na comunicação
03
mantém clientes informados sobre pedidos
04
evita comunicação genérica e spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient and personalized communication with customers interested in unique handmade products, avoiding generic messages and ensuring the purchase process is monitored. Implement integrated automations with Wix ecommerce, with automated messages for different stages of the customer journey and use segmentation by tags for targeted campaigns.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
recovers customers who started but did not complete a purchase
Configured time: 60Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automation of messages for welcome, cart recovery, confirmation, and shipping updates
The company quickly understands where WhatsApp fits into the journey.
02
segmentação por etiquetas para públicos específicos
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Send personalized messages according to the customer's stage
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
integration with Wix platform for order and customer management
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentation avoids generic communication and improves engagement
automation reduces manual effort and increases efficiency
personalized messages value the handcrafted product
ecommerce integration facilitates communication flow
Expand segmentation use for personalized mass campaigns and explore new automations that encourage repurchase and ongoing engagement.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.