welcomes new customers with an automatic message
Active automationSegmented communication and automations that enhance handcrafted value
Amor de Crochet uses automations and segmentation to engage customers and showcase its unique handcrafted pieces.
Summary: Improves communication with customers, recovers purchase opportunities, reduces manual effort in message management, and maintains customer interest in handcrafted items.
A feature connected to the customer's real workflow.
Mexican maker focused on the handcrafted manufacture of highly complex amigurumis, producing handmade textile art pieces that preserve the legacy of manual knitting. Engage customers through personalized, automated communication, recover abandoned carts, and keep customers informed about their orders.
Use of automations configured for welcome messages, abandoned cart recovery, order confirmation and shipping updates, as well as tag-based segmentation to avoid generic communication and spam.
01
recovers purchase opportunities
02
reduz trabalho manual na comunicação
03
mantém clientes informados sobre pedidos
04
evita comunicação genérica e spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized communication with customers interested in unique handmade products, avoiding generic messages and ensuring follow-up throughout the purchase process. Implement automations integrated with the Wix e‑commerce, sending automated messages for different stages of the customer journey and using tag-based segmentation for targeted campaigns.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Configured time: 60keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
message automation for welcome, cart recovery, confirmation and shipping update
The company quickly understands where WhatsApp fits into the journey.
02
segmentação por etiquetas para públicos específicos
This step keeps service, sales, campaign or support connected to the conversation history.
03
sending personalized messages according to the customer's stage
This step keeps service, sales, campaign or support connected to the conversation history.
04
integration with Wix platform for order and customer management
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation avoids generic communication and improves engagement
automation reduces manual effort and increases efficiency
customized messages add value to handcrafted products
integration with e-commerce streamlines the communication flow
Expand the use of segmentation for personalized mass campaigns and explore new automations that encourage repurchase and ongoing engagement.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.