asks for a review after the purchase experience
Configured time: 7Efficient communication for typical Kerala grocery customers
Pickeasy uses automations to recover carts, confirm orders, and encourage repurchases, keeping customers informed and engaged.
Summary: Reduced cart abandonment, increased customer engagement, clear and automated communication at every step of the purchase, encouragement of repeat purchases, and collection of reviews that help improve the customer experience.
A feature connected to the customer's real workflow.
Pickeasy is an online store in the United Kingdom focused on selling authentic Kerala groceries, such as Matta rice, spices, pickles and snacks, serving mainly the Indian community and consumers interested in regional cuisine. The program aims to improve customer communication, reduce cart abandonment, encourage repeat purchases, automatically confirm orders, request reviews and keep customers informed about shipping.
Pickeasy uses automations configured on the WPP Marketing platform to send automated messages for abandoned cart recovery, order confirmation, shipping updates, post-purchase review requests and repurchase incentives with coupons. Mass campaigns are used without segmentation, but communications avoid spam by targeting specific audiences based on purchase behavior.
01
Recovery of sales opportunities
02
Reduction of manual work with automations
03
Customer notified about orders and shipments
04
Create repurchase cadence
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient communication with customers in a specific niche, avoiding generic messages or spam, while recovering lost sales and encouraging repeat purchases in a competitive online market. Implement WPP Marketing automations for cart recovery, order confirmation, shipping updates, review requests, and repurchase with coupon, along with occasional non-segmented mass campaigns, ensuring messages are relevant and timely.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Configured time: 60re-engage customers after purchase with return incentives
Configured time: 30keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Recent use: Order Paid: heavy use
Recent use: Cart Abandoned: heavy use
Recent use: Repurchase Coupon: recurring use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automação envia mensagens para clientes que abandonaram carrinho
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
03
Automatic updates on shipping and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
04
Automatic review request after purchase
This step keeps service, sales, campaign or support connected to the conversation history.
05
Incentive for repurchase with coupon sent automatically
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Integrated automation improves the customer experience at every stage
Segmented communication prevents spam and increases relevance
Automated messages reduce manual work and increase efficiency
Post-purchase incentives help retain customers
Evaluate implementing advanced targeting for mass campaigns, further personalizing messages for audiences such as new customers, inactive customers and top customers, expanding engagement and sales potential.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.