Request review after the purchase experience
Configured time: 7Efficient communication for typical Kerala grocery customers
Pickeasy uses automations to recover carts, confirm orders, and encourage repeat purchases, keeping customers informed and engaged.
Summary: Reduction of cart abandonment, increased customer engagement, clear and automatic communication at all stages of the purchase, purchase re-stimulation, and review collection that help improve the customer experience.
A feature connected to the client's real routine.
Pickeasy is an online store in the United Kingdom focused on selling authentic Kerala groceries such as Matta rice, spices, pickles, and snacks, mainly serving the Indian community and consumers interested in regional cuisine. The program aims to improve communication with customers, reduce cart abandonment, encourage repurchase, automatically confirm orders, request reviews, and keep customers informed about shipments.
Pickeasy uses automations configured on the WPP Marketing platform to send automatic messages for recovering abandoned carts, order confirmation, shipment updates, post-purchase review requests, and repurchase incentives with coupons. Bulk campaigns are used without segmentation, but communication avoids spam by targeting specific audiences based on purchase behavior.
01
Sales opportunity recovery
02
Reduction of manual work through automations
03
Keeping the customer informed about orders and shipments
04
Creation of re-purchase registration
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient communication with customers in a specific niche, avoiding generic messages or spam, while recovering lost sales and encouraging repurchase in a competitive online market. Implementation of WPP Marketing automations for cart recovery, order confirmation, shipment updates, review requests, and coupon-based repurchases, as well as occasional mass campaigns without segmentation, ensuring relevant and timely messages.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
recovers customers who started but did not complete a purchase
Configured time: 60activates customers post-purchase with return incentives
Configured time: 30Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Recent use: Order Paid: intensive use
Recent use: Cart Abandoned: intensive use
Recent use: Repurchase Coupon: recurring use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automação envia mensagens para clientes que abandonaram carrinho
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Automated updates on shipping and tracking
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Automatic post-purchase review request
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Automatically sent repurchase incentives with coupons
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Integrated automation enhances customer experience at all stages
Segmented communication avoids spam and increases relevance
Automatic messages reduce manual work and improve efficiency
Post-purchase incentives help build customer loyalty
Evaluate the implementation of advanced segmentation for mass campaigns, further personalizing messages for audiences such as new, inactive, and best customers, expanding engagement and sales potential.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.