welcomes new customers with an automatic message
Active automationSegmented communication that highlights artisanal flavor and builds customer loyalty
Pizzaria El Capitolio uses automations and segmentation to improve the online ordering and delivery experience.
Summary: Helps recover sales opportunities, reduces the team’s manual work, keeps customers informed about their orders, and creates a structured and effective repurchase cadence.
A feature connected to the customer's real workflow.
Pizzeria offering artisanal pizzas with combinations inspired by Brazilian and Cuban cuisine, accepting online orders and delivery with multiple payment and scheduling options. Improve customer relationships, increase conversion rates and encourage repeat purchases through personalized and automated communication.
Use automations for welcome messages, order confirmation and updates, abandoned cart recovery, review requests and repurchase incentives with coupons. Mass campaigns segmented by labels that identify different customer profiles, such as new, inactive and recent buyers.
01
Abandoned cart recovery
02
Automatic order confirmation and updates
03
Automated review request
04
Repurchase incentive with coupons
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for different customer profiles, reducing order abandonment and increasing loyalty without overloading the team with manual tasks. Implement automations configured for different stages of the customer journey and use segmentation for mass campaigns, enabling targeted, automated messages that follow the customer from order to repurchase.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens the way for support
Active automationasks for a review after the purchase experience
Configured time: 7recover customers who started a purchase but didn’t finish
Configured time: 10re-engage customers after purchase with return incentives
Configured time: 7keeps the customer informed about shipping and tracking
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Mass messages: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Envio automático de mensagens de boas-vindas para novos clientes
This step keeps service, sales, campaign or support connected to the conversation history.
04
Automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
05
Constant updates on shipment status
This step keeps service, sales, campaign or support connected to the conversation history.
06
Recovery of customers who abandoned the cart
This step keeps service, sales, campaign or support connected to the conversation history.
07
Request for review after purchase
This step keeps service, sales, campaign or support connected to the conversation history.
08
Mass campaigns segmented by audience tags
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
09
Repurchase incentive with coupons sent automatically
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação evita comunicação genérica e melhora engajamento
Automation reduces manual effort and increases operational efficiency
Timely messages keep customers informed and satisfied
Personalized incentives drive repurchase and loyalty
Expand the use of segmentation to new customer profiles, test new automated promotional campaigns, and integrate feedback to further enhance the customer experience.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.