Segmented communication that values artisanal flavor and builds customer loyalty

Pizzaria El Capitolio uses automations and segmentation to improve the online ordering and delivery experience.

Food and beverages Marketing automation Segmentation Mass campaigns Recuperação de carrinho Repurchase

Summary: Helps recover sales opportunities, reduces manual work of the team, keeps customers informed about their orders, and creates a structured and effective repurchase cycle.

A feature connected to the client's real routine.

Pizzeria offering artisanal pizzas with combinations inspired by Brazilian and Cuban cuisine, accepting online and delivery orders with multiple payment options and scheduling. Improving customer relationships, increasing conversion rates, and encouraging repurchase through personalized and automated communication.

Use of automations for welcome messages, order confirmation and updates, cart recovery, review requests, and incentivizing repurchase with coupons. Mass campaigns segmented by tags that identify different customer profiles, such as new, inactive, and recent buyers.

01 Abandoned Cart Recovery

02 Automatic order confirmation and updates

03 Automated review request

04 Re-purchase incentive with coupons

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Ensure efficient and personalized communication for different customer profiles, reducing order abandonment and increasing loyalty without overburdening the team with manual tasks. Implementation of automations configured for different stages of the customer journey and use of segmentation for mass campaigns, enabling targeted and automatic messages that follow the customer from order to re-purchase.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Welcome for new clients Order cancellation Solicitacao de avaliacao Recuperacao de carrinho abandonado Repurchase with coupon Atualizacao de envio Confirmacao de pedido Bulk messages

Welcome for new clients

automatically welcome new customers with message

Active automation

Order cancellation

notifies customers about cancellations and opens support channels

Active automation

Solicitacao de avaliacao

Request review after the purchase experience

Configured time: 7

Recuperacao de carrinho abandonado

recovers customers who started but did not complete a purchase

Configured time: 10

Repurchase with coupon

activates customers post-purchase with return incentives

Configured time: 7

Atualizacao de envio

Keep the customer informed about shipping and tracking

Active automation

Mass messages: there are signs of campaigns or messages configured for active communication.

Segmentation: uses labels to separate audiences and campaigns

Recent use: Mass messages: occasional use

How it works for the customer.

The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.

Public segmentation for targeted campaigns Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Envio automático de mensagens de boas-vindas para novos clientes The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Automatic confirmation of approved orders The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Constant updates on shipping status The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Recovery of customers who abandoned the cart The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Request for review after purchase The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Mass campaigns segmented by audience tags Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Re-purchase incentive with automatically sent coupons The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

Segmentação evita comunicação genérica e melhora engajamento

Automation reduces manual effort and increases operational efficiency

Timely messages keep customers informed and satisfied

Personalized incentives stimulate re-purchase and loyalty

Expand segmentation to new customer profiles, test new automated promotional campaigns, and integrate feedback to further improve the customer experience.

Want to implement WPP Marketing on your company's WhatsApp?

WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

Começar agora