recover customers who started a purchase but didn’t finish
Configured time: 10Cart recovery and repurchase incentives with personalized segmentation
Woman In Love uses automations and segmentation to engage customers and optimize sales in women's fashion.
Summary: Helps recover sales opportunities, reduces manual work with automated messages, keeps customers informed about their orders, and creates an effective repurchase cadence—improving relationships and loyalty.
A feature connected to the customer's real workflow.
Online store specializing in imported women's apparel, focused on pants, shorts, tops, sets and accessories, serving women interested in fashion and purchasers of imported clothing in Argentina. Recover sales opportunities, keep customers informed and create a repurchase cadence through segmented and automated messages.
Use automations to recover customers who abandoned their carts, remind about pending payments, and encourage repeat purchases with coupons—all segmented by tags that classify audiences as new customers, at-risk, inactive, and recent buyers.
01
Recovery of lost sales
02
Reduction of manual work with automations
03
Comunicação segmentada e relevante
04
Customer-reported maintenance
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep communication relevant and effective for different customer profiles by avoiding generic messages that may be ignored or marked as spam, while recovering lost sales from abandoned carts and pending payments. Implement automations configured for abandoned cart recovery, pending payment reminders and repurchase incentives with coupons, using tag-based segmentation to target specific messages to distinct audiences.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
re-engage customers after purchase with return incentives
Configured time: 7reminds customers about orders not yet paid
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Cart Recovery: high usage
Recent use: Order Completed: heavy use
Recent use: Repurchase Coupon: heavy use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Audience segmentation by tags
The company quickly understands where WhatsApp fits into the journey.
02
Automação para recuperação de carrinho abandonado
This step keeps service, sales, campaign or support connected to the conversation history.
03
Automation for pending payment reminder
This step keeps service, sales, campaign or support connected to the conversation history.
04
Automation to encourage repurchase with coupon
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation avoids generic communication and increases engagement
Automation reduces manual effort and improves the customer experience
Targeted messages help recover sales and retain customers
Evaluate enabling additional automations, such as welcome messages and shipping updates, and explore targeted mass campaigns to expand reach and engagement with new audiences.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.