recovers customers who started but did not complete a purchase
Configured time: 10Cart recovery and reorder incentives with personalized segmentation
Woman In Love uses automations and segmentation to engage clients and optimize sales in women's fashion.
Summary: Helps recover sales opportunities, reduces manual work with automatic messages, keeps customers informed about their orders, and creates an effective reordering cadence, improving relationships and loyalty.
A feature connected to the client's real routine.
Online store specializing in imported women's apparel, focusing on pants, shorts, tops, sets, and accessories, targeting women interested in fashion and consumers of imported clothing in Argentina. Recover sales opportunities, keep customers informed, and create reordering cadence through segmented and automated messages.
Use automations to retarget customers who abandoned their carts, remind about pending payments, and encourage re-purchase with coupons, all segmented by tags classifying audiences such as new, at-risk, inactive, and recent buyers.
01
Lost sales recovery
02
Reduction of manual work through automations
03
Comunicação segmentada e relevante
04
Keeping the customer informed
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain relevant and effective communication for different customer profiles, avoiding generic messages that may be ignored or considered spam, as well as recovering lost sales due to cart abandonment and pending payments. Implement automations configured for abandoned cart recovery, pending payment reminders, and re-purchase incentives with coupons, using segmentation by tags to direct specific messages to distinct audiences.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
activates customers post-purchase with return incentives
Configured time: 7reminds customers about unpaid orders
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Cart Recovery: intensive use
Recent use: Order Completed: intensive use
Recent use: Repurchase Coupon: intensive use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Audience segmentation by tags
The company quickly understands where WhatsApp fits into the journey.
02
Automação para recuperação de carrinho abandonado
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Automation for pending payment reminder
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Automation for re-purchase incentive with coupon
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation avoids generic communication and increases engagement
Automation reduces manual effort and enhances customer experience
Specific messages help recover sales and build customer loyalty
Evaluate activation of additional automations, such as welcome messages and shipping updates, and explore segmented mass campaigns to expand reach and engagement with new audiences.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.