welcomes new customers with an automatic message
Active automationPersonalized engagement for facial skincare with automation and segmentation
Medilife Dermo uses welcome automation and segmentation for effective communication in dermocosmetics.
Summary: Reduction of manual work in onboarding new customers, improved initial engagement, keeping customers informed about the brand and its products, and efficient organization of campaigns by segment.
A feature connected to the customer's real workflow.
Medilife Dermo is a brand focused on dermocosmetics for facial care, offering products such as moisturizing creams, toners, cleansing gels, sunscreens and serums for different skin types. The target audience includes people interested in skin care and consumers of dermocosmetic products, especially those with dry, sensitive and acne-prone skin. Communication emphasizes active ingredients and specific treatments. Welcome new customers with automated messages to strengthen the initial relationship and introduce the brand and its products in a personalized way.
Automatic sending of welcome messages to new customers, using tag-based segmentation to deliver relevant content and avoid generic communication or spam.
01
Engajamento personalizado
02
Redução do trabalho manual
03
Comunicação segmentada
04
Improvement in initial relationship
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain personalized, relevant communication for different customer profiles, avoiding generic messages that may be perceived as spam, and strengthen the relationship from the first contact. Implement welcome automation combined with tag-based segmentation to send targeted messages appropriate to each customer's profile, using integration with the e-commerce platform Wix.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Welcome message automation for new customers
The company quickly understands where WhatsApp fits into the journey.
02
Tag-based segmentation to separate audiences
This step keeps service, sales, campaign or support connected to the conversation history.
03
Targeted sending of relevant messages
This step keeps service, sales, campaign or support connected to the conversation history.
04
Integração com plataforma de e-commerce
This step keeps service, sales, campaign or support connected to the conversation history.
05
Campaign organization by customer profile
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic communication
Automação reduz esforço manual e aumenta eficiência
Mensagens personalizadas melhoram o engajamento
Integração com e-commerce facilita o fluxo de comunicação
Expand the use of segmentation to include repurchase campaigns, messages for inactive customers and reviews, as well as to integrate new features for support and loyalty.
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