automatically welcome new customers with message
Active automationPersonalized engagement for facial care with automation and segmentation
Medilife Dermo uses automation of welcome and segmentation for effective communication in dermocosmetics.
Summary: Reduction of manual work in welcoming new clients, improvement in initial engagement, keeping clients informed about the brand and its products, and efficient organization of campaigns by segment.
A feature connected to the client's real routine.
Medilife Dermo is a brand focused on dermocosmetics for facial care, with products such as moisturizers, toners, cleansing gels, sunscreens, and serums for different skin types. The target audience includes people interested in skincare and consumers of dermocosmetic products, especially for dry, sensitive, and acne-prone skin. The communication highlights active ingredients and specific treatments. Welcoming new clients with automated messages to strengthen the initial relationship and present the brand and its products in a personalized way.
Automatic sending of welcome messages to new clients, using tag segmentation to direct relevant content and avoid generic communication or spam.
01
Engajamento personalizado
02
Redução do trabalho manual
03
Comunicação segmentada
04
Improvement in initial relationship
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain personalized and relevant communication for different client profiles, avoiding generic messages that can be perceived as spam, and strengthen the relationship from the first contact. Implementation of welcome automation combined with tag segmentation to send targeted messages suitable for each client's profile, using integration with the Wix e-commerce platform.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation of welcome messages for new clients
The company quickly understands where WhatsApp fits into the journey.
02
Segmentation by tags to separate audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Targeted sending of relevant messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Integração com plataforma de e-commerce
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Organization of campaigns by client profile
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential to avoid generic communication
Automação reduz esforço manual e aumenta eficiência
Mensagens personalizadas melhoram o engajamento
Integração com e-commerce facilita o fluxo de comunicação
Expand the use of segmentation to include re-purchase campaigns, messages for inactive clients, and reviews, as well as integrating new features for support and loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.