notifies customers about cancellations and opens support channels
Active automationSegmented communication that values personalization and automotive design
Atom uses automations and segmentation from WPP Marketing to engage automotive accessories customers with relevant messages.
Summary: Helps recover sales opportunities, keeps customers informed about their orders, creates a repeat purchase cycle, and organizes campaigns by segment, reducing manual effort and increasing communication efficiency.
A feature connected to the client's real routine.
Brazilian brand offering automotive accessories and decorations focused on design and engineering for aesthetic performance, serving vehicle owners and automotive customization enthusiasts. Keep customers informed, recover abandoned carts, encourage first purchases, and request reviews to strengthen the relationship with the targeted audience.
Use automation for order confirmation messages, shipping updates, pending payments, cancellations, and review requests, in addition to mass campaigns segmented by tags for audiences such as new customers, at-risk customers, and recent buyers.
01
recuperação de carrinhos abandonados
02
Automatic order confirmation
03
atualização de envio e rastreamento
04
Pending payment reminders
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure relevant and personalized communication for different audiences, reducing manual work and avoiding generic messages that may drive customers away. Implement configured automation for different moments in the customer journey, combined with segmented campaigns that use tags to separate audiences and direct specific messages.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Request review after the purchase experience
Configured time: 7recovers customers who started but did not complete a purchase
Configured time: 60Stimulates the customer when they show interest
Active automationKeep the customer informed about shipping and tracking
Active automationreminds customers about unpaid orders
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Cart Created: one-time use
Recent use: Order Paid: one-time use
Recent use: Mass messages: occasional use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automação de mensagens para diferentes etapas da jornada do cliente
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Segmentation by tags to separate audiences and campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
05
Sending specific messages to groups such as new customers and at-risk customers
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
Integrated use with e-commerce platform for automatic updates
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation avoids spam and increases communication relevance
Automation reduces manual effort and enhances customer experience
Personalized messages strengthen relationships and encourage repurchase
Integration with e-commerce platform is fundamental for agility
Expand the use of segmentation to new audiences, test new automations focused on repurchase, and improve message personalization to further strengthen customer relationships.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.