notifies customers about cancellations and opens the way for support
Active automationSegmented communication that emphasizes personalization and automotive design
Atom uses WPP Marketing's automations and segmentation to engage automotive accessories customers with relevant messages.
Summary: Helps recover sales opportunities, keeps customers informed about their orders, creates a repurchase cadence and organizes campaigns by segment, reducing manual effort and increasing communication efficiency.
A feature connected to the customer's real workflow.
Brazilian brand offering automotive accessories and décor focused on design and engineering for aesthetic performance, serving vehicle owners and automotive customization enthusiasts. Keep customers informed, recover abandoned carts, encourage first purchases and request reviews to strengthen relationships with the segmented audience.
Use automations for order confirmation messages, shipping updates, pending payment, cancellations and review requests, as well as segmented mass campaigns by tags for audiences such as new customers, at-risk customers and recent buyers.
01
abandoned cart recovery
02
automatic order confirmation
03
shipping update and tracking
04
pending payment reminders
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure relevant, personalized communication for different audiences, reducing manual work and avoiding generic messages that may drive customers away. Implement automations configured for different moments of the customer journey, combined with segmented campaigns that use tags to separate audiences and target specific messages.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
asks for a review after the purchase experience
Configured time: 7recover customers who started a purchase but didn’t finish
Configured time: 60engages the customer at the moment they show interest
Active automationkeeps the customer informed about shipping and tracking
Active automationreminds customers about orders not yet paid
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Cart Created: one-time use
Recent use: Order Paid: one-time use
Recent use: Mass messages: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Message automation for different stages of the customer journey
This step keeps service, sales, campaign or support connected to the conversation history.
04
Tag-based segmentation to separate audiences and campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
Sending targeted messages to groups such as new customers and at-risk customers
This step keeps service, sales, campaign or support connected to the conversation history.
06
Integrated use with e-commerce platform for automatic updates
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents spam and increases the relevance of communications
Automation reduces manual effort and improves the customer experience
Personalized messages strengthen relationships and encourage repeat purchases
Integration with e-commerce platform is essential for agility
Expand use of segmentations to new audiences, test new automations focused on repurchase, and enhance message personalization to further strengthen customer relationships.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.