recover customers who started a purchase but didn’t finish
Configured time: 60Abandoned cart recovery and segmentation for effective communication
Eco Fit uses automation to recover abandoned carts and segmentation to avoid spam, keeping customers engaged.
Summary: Helps recover sales opportunities, reduces manual work with automated communication, keeps customers informed, and creates an effective repurchase cadence.
A feature connected to the customer's real workflow.
Eco Fit is an online store selling women's fashion and accessories, focused on providing a convenient shopping experience, offering free shipping for purchases over a set amount and a discount for payments via Pix. Recover customers who started the purchase process but did not complete it, and maintain segmented communication to avoid generic messages and spam.
The automation sends messages to customers who abandoned their cart after a configured time, encouraging them to complete the purchase. Segmentation uses tags to separate audiences such as new customers, at-risk, inactive, and recent buyers, ensuring targeted campaigns.
01
recuperação de carrinho abandonado
02
segmented communication
03
reduction of generic messages
04
automação de marketing
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover lost sales from abandoned carts and avoid generic messaging that may be perceived as spam, while keeping customers engaged. Implement abandoned cart recovery automation with configurable timing for message delivery, combined with tag-based segmentation for targeted campaigns to different customer profiles.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automatic sending of messages to customers who abandoned their cart after configured time
The company quickly understands where WhatsApp fits into the journey.
02
audience segmentation by tags for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
prevents sending generic messages and spam
This step keeps service, sales, campaign or support connected to the conversation history.
04
integration with e-commerce system for up-to-date data
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic communication and improve engagement
automação reduz trabalho manual e aumenta eficiência
cart recovery is an important opportunity to increase sales
integration with e-commerce platform simplifies operations
Assess enabling other automations, such as incentives for first purchase, and expand the use of segmentation for mass campaigns to strengthen relationships with different audiences.
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WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.