recovers customers who started but did not complete a purchase
Configured time: 60Cart recovery and segmentation for effective communication
Eco Fit uses automation to recover abandoned carts and segmentation to prevent spam, keeping customers engaged.
Summary: Helps recover sales opportunities, reduces manual work with automated communication, keeps customers informed, and creates an effective repurchase cadence.
A feature connected to the client's real routine.
Eco Fit is an online store that sells women's fashion and accessories, focusing on providing a practical shopping experience, offering free shipping for purchases above a certain amount and discounts for payments via Pix. Recover customers who started the purchase process but did not complete it, as well as maintain segmented communication to avoid generic messages and spam.
Active automation sends messages to customers who abandoned their cart after a set time, encouraging them to complete the purchase. Segmentation uses tags to separate audiences such as new customers, at risk, inactive, and recent buyers, ensuring targeted campaigns.
01
recuperação de carrinho abandonado
02
segmented communication
03
reduction of generic messages
04
automação de marketing
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover lost sales from abandoned carts and avoid generic communication that can be perceived as spam, maintaining customer engagement. Implementation of abandoned cart recovery automation with a configured time for message sending, combined with segmentation by tags for targeted campaigns to different customer profiles.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automatic sending of messages to customers who abandoned the cart after a configured time
The company quickly understands where WhatsApp fits into the journey.
02
audience segmentation by tags for targeted campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Avoids sending generic messages and spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
integration with e-commerce system for updated data
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentation is essential to avoid generic communication and improve engagement
automação reduz trabalho manual e aumenta eficiência
cart recovery is an important opportunity to increase sales
integration with e-commerce platform facilitates operation
Evaluate activating other automations, such as encouraging the first purchase, and expand the use of segmentation for mass campaigns, enhancing relationships with different audiences.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.