recovers customers who started but did not complete a purchase
Configured time: 60Efficient automation that recovers carts and confirms orders.
Brasilidade Têxtil uses automations and segmentation to optimize sales and communication with customers in the fabric e-commerce.
Summary: Helps recover sales opportunities, reduces manual work, keeps customers informed about their orders, and creates a relevant communication cadence by segment.
A feature connected to the client's real routine.
A company specialized in selling noble fabrics and various textile collections, serving fashion manufacturers, stylists, fashion stores, and end consumers interested in fabrics for fashion. Improve customer communication, recover sales opportunities, and automatically confirm orders to increase operational efficiency.
Use automation to recover abandoned carts after a set time and automatically confirm approved orders, complemented by mass segmented campaigns by tags that identify specific audiences.
01
Abandoned cart recovery
02
Confirmação automática de pedidos
03
Segmented and personalized communication
04
Redução de trabalho manual
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed and engaged in a competitive market, avoiding losses from abandoned carts and reducing manual work in order confirmation. Implementing integrated cart recovery and order confirmation automations, as well as segmented campaigns that organize communication according to the customer profile.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Automatically confirm approved orders
Active automation · with mediumMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Cart Recovery: intensive use
Recent use: Order Paid: intensive use
Recent use: Mass messages: occasional use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automação envia mensagens para clientes que abandonaram carrinho após tempo configurado
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Approved orders are automatically confirmed via message.
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Campanhas em massa são segmentadas por etiquetas para públicos específicos
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
06
Prevents sending generic messages or spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
07
Mantém clientes informados e engajados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is fundamental for effective communication and avoiding spam.
Automation reduces manual work and increases efficiency
Personalized messages improve customer relationships.
Integration with e-commerce platform is essential for automation.
Expand the use of automation for update sending and tracking, as well as deepen segmentation for new specific and personalized campaigns.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.