recover customers who started a purchase but didn’t finish
Configured time: 60Efficient automation that recovers carts and confirms orders
Brasilidade Têxtil uses automations and segmentation to optimize sales and customer communication in its fabric e-commerce.
Summary: Helps recover sales opportunities, reduces manual work, keeps customers informed about their orders, and creates a relevant communication cadence by segment.
A feature connected to the customer's real workflow.
Company specialized in selling premium fabrics and diverse textile collections, serving manufacturers, designers, fashion retailers and end consumers interested in fashion fabrics. Improve communication with customers, recover sales opportunities and confirm orders automatically to increase operational efficiency.
Use automations to recover abandoned carts after a configured time and automatically confirm approved orders, complemented by mass campaigns segmented by tags that identify specific audiences.
01
Abandoned cart recovery
02
Confirmação automática de pedidos
03
Segmented and personalized communication
04
Redução de trabalho manual
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed and engaged in a competitive market, preventing losses from abandoned carts and reducing manual work in order confirmation. Implement cart recovery and order confirmation automations integrated with e-commerce, plus targeted campaigns that organize communication according to customer profile.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
automatically confirms approved orders
Active automation · with mediaBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Cart Recovery: high usage
Recent use: Order Paid: heavy use
Recent use: Mass messages: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Automação envia mensagens para clientes que abandonaram carrinho após tempo configurado
This step keeps service, sales, campaign or support connected to the conversation history.
04
Approved orders are automatically confirmed via message
This step keeps service, sales, campaign or support connected to the conversation history.
05
Campanhas em massa são segmentadas por etiquetas para públicos específicos
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
06
Avoid sending generic messages or spam
This step keeps service, sales, campaign or support connected to the conversation history.
07
Mantém clientes informados e engajados
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential for effective communication and avoiding spam
Automation reduces manual work and increases efficiency
Personalized messages improve customer relationships
Integration with e-commerce platform is essential for automation
Expand the use of automations for shipping updates and tracking, and deepen segmentation for new targeted and personalized campaigns.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.