recover customers who started a purchase but didn’t finish
Configured time: 60Integrated automation for segmented, efficient communication
Griffus Cosméticos uses automations and segmentation to improve communication and engagement with customers.
Summary: Helps recover sales opportunities with automated messages, keeps customers informed about their orders and payments, reduces the team's manual work, and organizes campaigns by audience segments to drive greater efficiency and engagement.
A feature connected to the customer's real workflow.
Griffus Cosméticos is an established brand in the beauty and cosmetics sector, focused on effective personal care products. The company aims to optimize communication with its customers and improve online sales efficiency by integrating its e-commerce with automation and segmentation solutions. Improve customer engagement, recover unfinished sales, keep customers informed about their orders and payments, and avoid generic communication through segmentation.
Uses automations configured for abandoned cart recovery, shipping updates, pending payment reminders and order confirmation. Campaigns are segmented by tags that identify different customer profiles, avoiding spam and generic messages.
01
Abandoned cart recovery
02
Atualização automática sobre envio e rastreamento
03
Pending payment reminder
04
Confirmação automática de pedidos
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized communication with a diverse customer base by recovering sales opportunities and reducing manual effort in managing messages and campaigns. Implement WPP Marketing automations for automatic messages at critical points in the purchase journey, and use tag-based segmentation for targeted campaigns to ensure relevance and avoid spam.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationreminds customers about orders not yet paid
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends automatic messages at key moments of the purchase journey
The company quickly understands where WhatsApp fits into the journey.
02
Tag-based segmentation to identify customer profiles
This step keeps service, sales, campaign or support connected to the conversation history.
03
Targeted campaigns avoid generic communication and spam
This step keeps service, sales, campaign or support connected to the conversation history.
04
Integration with e-commerce platform for data synchronization
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic messages and increase relevance
Automation reduces manual effort and improves the customer experience
Communication at multiple points of the journey strengthens the relationship
Integration with e-commerce makes it easier to manage and update information
Assess the activation of new automations, explore targeted mass campaigns for different customer profiles, and continue refining the personalization of communications to increase loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.