welcomes new customers with an automatic message
Active automationSegmented communication and automations that elevate the customer experience Bioslov
Bioslov uses automations and segmentation to improve communication and engagement with professional cosmetics customers.
Summary: Reduced manual work, better customer engagement, up-to-date order and shipping information, and more relevant, segmented communication that avoids spam.
A feature connected to the customer's real workflow.
Bioslov is a professional cosmetics brand offering advanced facial and body treatments for cabins and spas, with an official store selling its products. Its target audience includes aesthetic professionals, spas, and consumers interested in advanced cosmetics. Improve communication with customers, keep the audience informed about orders and shipments, and build a segmented relationship to avoid generic messages or spam.
Use automations to welcome new customers, automatically confirm orders, and provide updates on shipping and tracking. Audience segmentation by tags to send targeted messages based on profile and behavior, such as new customers, at-risk customers, or recent buyers.
01
Recepção automatizada de novos clientes
02
Confirmação automática de pedidos
03
Atualização automática sobre envio e rastreamento
04
Segmented and personalized communication
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized communication with different customer profiles, ensuring each receives relevant information without message overload. Implement welcome, order confirmation and shipping update automations, combined with audience segmentation via tags for targeted, personalized campaigns.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Message automation for welcome, order confirmation and shipping update
The company quickly understands where WhatsApp fits into the journey.
02
Segmentação do público por etiquetas para campanhas direcionadas
This step keeps service, sales, campaign or support connected to the conversation history.
03
Sending targeted messages to groups such as new customers, at-risk customers, inactive customers, and recent buyers
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic communication and improves engagement
Automation reduces manual effort and keeps customers informed
Personalized communication is essential for the professional cosmetics segment
Expand the use of segmentation for repurchase and review campaigns, and also integrate new features for ongoing customer support and retention.
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WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.