automatically welcome new customers with message
Active automationSegmented communication and automations that enhance the Bioslov customer experience
Bioslov uses automation and segmentation to improve communication and engagement with professional cosmetics clients.
Summary: Reduction of manual work, better customer engagement, maintaining updated information on orders and shipments, and more relevant and segmented communication that avoids spam.
A feature connected to the client's real routine.
Bioslov is a professional cosmetics brand that offers advanced facial and body treatments for clinics and spas, with an official store for selling its products. Its target audience includes aesthetics professionals, spas, and consumers interested in advanced cosmetics. Improving communication with customers, keeping the audience informed about orders and shipments, and creating a segmented relationship to avoid generic messages or spam.
Using automations to welcome new customers, automatically confirm orders, and update on shipping and tracking. Audience segmentation by tags to send specific messages according to profile and behavior, such as new customers, at-risk customers, or recent buyers.
01
Recepção automatizada de novos clientes
02
Confirmação automática de pedidos
03
Atualização automática sobre envio e rastreamento
04
Segmented and personalized communication
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient and personalized communication with different customer profiles, ensuring that each receives relevant information without message overload. Implementation of automations for greetings, order confirmation, and shipment updates, combined with audience segmentation via tags for targeted and personalized campaigns.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation of messages for greetings, order confirmation, and shipping updates
The company quickly understands where WhatsApp fits into the journey.
02
Segmentação do público por etiquetas para campanhas direcionadas
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Sending specific messages to groups such as new customers, at-risk customers, inactive customers, and recent buyers.
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation avoids generic communication and improves engagement
Automation reduces manual effort and keeps customers informed
Personalized communication is essential for the professional cosmetics segment.
Expand the use of segmentation for repurchase and review campaigns, as well as integrate new features for ongoing support and customer loyalty.
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