welcomes new customers with an automatic message
Active automationAutomation and segmentation for efficient engagement at Empório Elo Verde
Empório Elo Verde uses automation and segmentation to communicate natural products efficiently and avoid generic messages.
Summary: Empório Elo Verde reduced manual work in communication, kept customers informed in a personalized way, and created an organized cadence for segmented campaigns, strengthening its relationship with the audience.
A feature connected to the customer's real workflow.
Empório Elo Verde is an online store that sells natural products such as teas, dried fruits, artisanal honey, flours, spices, encapsulated vitamins and snacks. Its target audience is consumers interested in health, well-being and healthy eating. The company offers secure checkout and free shipping for purchases above a certain amount, operating in the health and supplements segment. Improve customer relationships through personalized communication by welcoming new customers and avoiding generic messages or spam, increasing engagement and making campaign management easier.
The program uses automation to send welcome messages to new customers automatically. In addition, campaigns are segmented by labels that classify audiences—such as new customers, at-risk customers, inactive customers, recent buyers, and top customers—ensuring targeted and relevant messages.
01
reduces manual work
02
evita comunicação genérica e spam
03
mantém clientes informados
04
personalize messages by segment
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized communication with different customer profiles, avoiding the sending of generic messages that could be perceived as spam, and reduce manual effort in campaign management. Implement welcome-message automation for new customers and use tag-based segmentation to organize campaigns for each audience, ensuring relevant and timely communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação envia mensagem de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
segmentação por etiquetas separa públicos para campanhas específicas
This step keeps service, sales, campaign or support connected to the conversation history.
03
campaigns are sent to segmented groups, avoiding generic messages
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
automation makes initial customer service easier
segmenting audiences increases the relevance of messages
evitar spam melhora a percepção da marca
Integration with an e-commerce platform is essential for efficient management
Expand the use of automations to other stages of the purchase cycle, such as abandoned cart messages, repurchase and review prompts, and improve segmentation for even more targeted campaigns.
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