automatically welcome new customers with message
Active automationAutomation and segmentation for efficient engagement at Empório Elo Verde
Empório Elo Verde uses automation and segmentation to communicate natural products efficiently and avoid generic messages.
Summary: Empório Elo Verde managed to reduce manual work in communication, keep customers informed in a personalized way, and create an organized cadence for segmented campaigns, strengthening the relationship with its audience.
A feature connected to the client's real routine.
Empório Elo Verde is an online store that sells natural products such as teas, dehydrated fruits, artisanal honey, flours, spices, encapsulated vitamins, and snacks. Its target audience consists of consumers interested in health, wellness, and healthy eating. The company offers secure purchasing and free shipping for orders above a certain amount, operating in the health and supplements segment. Improving customer relationships through personalized communication, welcoming new customers, and avoiding generic or spam messages, increasing engagement and facilitating campaign management.
The program uses automation to send welcome messages to new customers automatically. Additionally, campaigns are segmented by tags that classify audiences, such as new customers, at-risk customers, inactive customers, recent buyers, and top customers, ensuring targeted and relevant messages.
01
reduces manual work
02
evita comunicação genérica e spam
03
mantém clientes informados
04
personalizes messages by segment
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient and personalized communication with different customer profiles, avoiding sending generic messages that could be perceived as spam, and reducing manual effort in campaign management. Implementing automation of welcome messages for new customers and using segmentation by tags to organize specific campaigns for each audience, ensuring relevant and timely communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automação envia mensagem de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
segmentação por etiquetas separa públicos para campanhas específicas
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
campaigns are sent to segmented groups avoiding generic messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
automation facilitates initial customer service
segmenting audiences increases message relevance
evitar spam melhora a percepção da marca
integration with e-commerce platform is essential for efficient management
Expand the use of automations to other stages of the purchase cycle, such as abandoned cart messages, repurchase, and reviews, as well as improve segmentation for even more targeted campaigns.
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