recovers customers who started but did not complete a purchase
Active automationHenrikei Artes boosts sales with automations and WPP Marketing segmentation
Henrikei Artes uses automations and segmentation to recover carts and inform customers.
Summary: Operational improvement in recovering abandoned carts, reduction of manual work with automatic message sending, keeping customers informed about their orders, and creating a segmented communication cadence that promotes engagement.
A feature connected to the client's real routine.
Henrikei Artes is an online store specialized in craft materials, such as appliques, tiaras, ribbons, and pom-poms, with free shipping across Brazil and easy payments. Its target audience includes artisans and consumers interested in handmade fashion and accessories. The program aims to recover sales opportunities, encourage first purchases, keep customers informed about order and payment status, and avoid generic communications through audience segmentation.
Uses automations configured for abandoned cart recovery, first purchase encouragement, shipment updates, pending payment reminders, and automatic order confirmations. Segmentation is performed by tags that identify different customer profiles for targeted message delivery.
01
Abandoned cart recovery
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Incentivo à primeira compra
03
Atualização automática sobre envio e rastreamento
04
Pending payment reminder
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain customer engagement and recover sales in a competitive market, avoiding generic messages that can be ignored or considered spam. Implementation of automations by WPP Marketing for sending personalized and segmented messages, integrated with the e-commerce system, ensuring efficient communication at strategic points in the customer journey.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Stimulates the customer when they show interest
Active automationKeep the customer informed about shipping and tracking
Active automationreminds customers about unpaid orders
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Cart Created: intensive use
Recent use: Order Shipping: intensive use
Recent use: Order Paid: intensive use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends messages at strategic moments of the customer journey
The company quickly understands where WhatsApp fits into the journey.
02
Segmentation by tags identifies different customer profiles
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Messages are personalized according to the audience profile
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Integration with e-commerce platform allows intensive use of automations
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation reduces spam risks and increases message relevance
Automation optimizes processes and frees the team for other tasks
Comunicação personalizada fortalece relacionamento com clientes
Efficient integration between platform and automation is essential for results
Expand the use of segmentation for targeted mass campaigns, explore new automations for repurchase and evaluation, and improve integrations for more efficient support.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.