welcomes new customers with an automatic message
Active automationAutomation that brings customers closer and personalizes experiences
Jennyronn Personalizados uses automations to engage customers and optimize sales of customized products.
Summary: Reduced manual work in communication, increased efficiency in order follow-up, improved customer engagement, and maintenance of a personalized and informative experience.
A feature connected to the customer's real workflow.
Jennyronn Personalizados is a shop specializing in personalized products such as party favors, invitations, digital artwork, cut files, notebooks, planners, MDF boxes, stickers and special gifts. It serves people looking for personalized gifts, party organizers and customers interested in customized stationery, also offering digital files for download and products for special occasions. Improve customer relationships, increase conversion rates and keep customers informed throughout the entire purchase and post-sale process.
Use automations configured to welcome new customers, encourage first purchases, recover abandoned carts, confirm orders, notify about pending payments, provide shipping updates, and warn about order cancellations.
01
recover customers with abandoned cart
02
informs about order and payment status
03
recepciona novos clientes automaticamente
04
encourage the first purchase
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for customers of a store with a variety of customized products, avoiding generic messages and reducing manual follow-up work. Implement message automations that cover everything from customer onboarding to post-sale, with alerts about order status, cart recovery, and purchase incentives, all integrated with the e-commerce platform.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens the way for support
Active automationrecover customers who started a purchase but didn’t finish
Active automationengages the customer at the moment they show interest
Active automationkeeps the customer informed about shipping and tracking
Active automationreminds customers about orders not yet paid
Active automationHow it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automated messages for new customers
The company quickly understands where WhatsApp fits into the journey.
02
pending payment alerts and order confirmation
This step keeps service, sales, campaign or support connected to the conversation history.
03
recuperação de carrinho abandonado
This step keeps service, sales, campaign or support connected to the conversation history.
04
atualização automática de envio e rastreamento
This step keeps service, sales, campaign or support connected to the conversation history.
05
cancellation notice for opening support
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
automação reduz esforço manual e melhora experiência do cliente
personalized communication increases engagement
Integration with e-commerce platforms is essential for efficiency
Segmentation could be the next step to improve campaigns
Assess the implementation of segmentation for mass campaigns to send even more targeted messages to specific audiences such as new, inactive, or high-value customers, boosting repurchase and loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.