WPP Marketing
Plans
Clients
Customer casesReal stories with resources and modules used. Fashion and accessoriesCart, re-purchase, launches, and order notices. FootwearNumbering, exchange, cart, and seasonal campaigns. Bags and suitcasesConsultative support, offers, and sales recovery. Beauty and cosmeticsRestock, kits, coupons, and post-purchase relationship. PerfumerySpecial dates, re-purchase, and campaigns by preference. Health and supplementsRecurrent, re-purchase reminders, and segmented campaigns. Home and decorConsultative support, cart, and delivery status. FurnitureQuotes, pre-purchase questions, and order tracking. Household utilitiesPromotions, product questions, and recurrence. Electronics and ITPre-purchase, pending payment, and order notifications. Cell phones and accessoriesCompatibility, offers, and cart recovery. Pet shopRecurring repurchase, campaigns, and post-sale for pet products. Food and beveragesPromotions, recurring orders, and quick communication. Babies and maternityRestocking, lists, kits, and recurring communication. Sport and fitnessInterest-based offers, repurchase, and order tracking. Jewelry and semi-jewelryHigh-value service, coupons, and sales recovery. Optics and accessoriesConsultative service, orders, and re-purchase campaigns. Stationery and giftsCelebration dates, lists, and segmented campaigns. Auto parts and accessoriesQuotes, compatibility, payment, and order status. Tools and constructionQuotes, technical questions, and cart recovery. Digital productsAccess, onboarding, renewal, and post-purchase. Marketplaces and multi-brandsCategory campaigns, segmented base, and recurrence.
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Automation that brings customers closer and personalizes experiences

Jennyronn Personalizados uses automations to engage clients and optimize sales of personalized products.

Stationery and gifts automation automated messages integração Wix cart recovery confirmação de pedido

Summary: Reduces manual communication effort, increases order tracking efficiency, improves customer engagement, and maintains a personalized and informative experience.

A feature connected to the client's real routine.

Jennyronn Personalizados is a store specializing in personalized products such as keepsakes, invitations, digital art, cut files, notebooks, planners, MDF boxes, stickers, and special gifts. Serves customers looking for personalized gifts, party organizers, and clients interested in personalized stationery, also offering downloadable digital files and products for special occasions. Aims to improve customer relationships, increase conversion rates, and keep customers informed throughout the purchase and post-sale process.

Use of automations configured to greet new customers, encourage first purchases, recover abandoned carts, confirm orders, inform about pending payments, shipment updates, and notify about order cancellations.

01 Recovers customers with abandoned carts
02 Provides information about order and payment status
03 recepciona novos clientes automaticamente
04 Encourages the first purchase

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Ensure efficient and personalized communication for customers of a store with a variety of customized products, avoiding generic messages and reducing manual follow-up work. Implementation of message automations that cover from customer reception to post-sale, with alerts about order status, cart recovery, and purchase incentives, all integrated with the e-commerce platform.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Welcome for new clients Order cancellation Recuperacao de carrinho abandonado First purchase incentive Atualizacao de envio Pending payment Confirmacao de pedido
Welcome for new clients

automatically welcome new customers with message

Active automation
Order cancellation

notifies customers about cancellations and opens support channels

Active automation
Recuperacao de carrinho abandonado

recovers customers who started but did not complete a purchase

Active automation
First purchase incentive

Stimulates the customer when they show interest

Active automation
Atualizacao de envio

Keep the customer informed about shipping and tracking

Active automation
Pending payment

reminds customers about unpaid orders

Active automation

How it works for the customer.

The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.

01
automatic messages for new customers The company quickly understands where WhatsApp fits into the journey.
02
pending payment alerts and order confirmations The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
recuperação de carrinho abandonado The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
atualização automática de envio e rastreamento The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
cancellation notice to open support The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

automação reduz esforço manual e melhora experiência do cliente

personalized communication increases engagement

integration with e-commerce platform is essential for efficiency

segmentation can be the next step to enhance campaigns

Evaluate the implementation of segmentation for bulk campaigns, aiming to send even more targeted messages to specific audiences such as new, inactive, or high-value customers, boosting repurchase and loyalty.

Want to implement WPP Marketing on your company's WhatsApp?

WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

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