keeps the customer informed about shipping and tracking
Active automationSegmented communication that keeps customers informed and organizes sales
Bimper Quadros uses automations and segmentation to improve communication and the shopping experience.
Summary: Reduced manual work in customer service, more informed customers about their orders and payments, campaign organization by segment, and improved shopping experience.
A feature connected to the customer's real workflow.
Online store specializing in decorative wall art for homes and offices, offering a wide variety of themes and collections for residential customers, offices, and interior designers, with installment payment options and diverse thematic choices. Keep customers informed about order, payment, and shipping status, and organize communication to avoid generic messages and improve the shopping experience.
Use automations for order confirmations, pending payment reminders and shipping updates, combined with tag-based segmentation for targeted campaigns to different audiences, such as new customers, at-risk customers and recent buyers.
01
keeps customers informed about order status
02
organizes communication by segments
03
avoid generic messages and spam
04
reduces manual work in customer service
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure customers receive up-to-date information about their orders without overwhelming them with generic or irrelevant messages, while keeping communication efficient and personalized. Set up automations for important notifications and segment audiences using tags, enabling targeted campaigns and personalized communication based on customer profile and behavior.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
reminds customers about orders not yet paid
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Order Paid: heavy use
Recent use: Order Shipping: heavy use
Recent use: Cart Recovery: high usage
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automatic sending of order confirmations
The company quickly understands where WhatsApp fits into the journey.
02
automatic reminders for pending payments
This step keeps service, sales, campaign or support connected to the conversation history.
03
shipping update notifications
This step keeps service, sales, campaign or support connected to the conversation history.
04
audience segmentation by tags for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
transactional automation improves the customer experience
segmentação evita comunicação genérica e aumenta relevância
e-commerce integration makes data synchronization easier
personalized communication contributes to organization and efficiency
Evaluate enabling additional automations such as welcome messages and abandoned cart recovery to strengthen relationships and boost future sales.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.