welcomes new customers with an automatic message
Active automationSegmented communication that keeps customers informed and encourages repeat purchases
Rd Shoes uses automations and segmentation to improve relationships and encourage repeat purchases.
Summary: Reduced manual work with automated communication, increased customer engagement, recovery of sales opportunities, and creation of cadence for repurchase.
A feature connected to the customer's real workflow.
Online store specializing in footwear, branded sneakers, bags and fashion accessories, focused on consumers interested in fashion and branded footwear. Improve customer relationships, reduce cart abandonment, keep customers informed about orders and shipments, and encourage repeat purchases.
Message automation to welcome new customers, recover abandoned carts, confirm orders, update shipping status, and encourage repurchase with coupons, all with segmentation for specific audiences.
01
recovers sales opportunities
02
reduces manual work
03
keeps customers informed about orders and shipments
04
encourages repurchase with coupons
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, segmented communication for different customer profiles, reduce cart abandonment, and encourage repeat purchases without overwhelming customers with generic messages. Implement automations configured via WPP Marketing integrated with the e-commerce platform, using tag-based segmentation to send specific messages to distinct audiences and personalized campaigns.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Configured time: 60re-engage customers after purchase with return incentives
Configured time: 60keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
welcome message automation for new customers
The company quickly understands where WhatsApp fits into the journey.
02
automatic abandoned cart recovery
This step keeps service, sales, campaign or support connected to the conversation history.
03
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
04
shipping status update and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
05
sending coupons to encourage repurchase
This step keeps service, sales, campaign or support connected to the conversation history.
06
audience segmentation via tags for personalized campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmenting your audience avoids generic communication and increases relevance
automation reduces manual work and improves efficiency
keeping customers informed increases satisfaction
post-purchase incentives help create a repurchase cadence
Improve targeting and explore new automations for support and evaluation, as well as expand targeted campaigns to other strategic audiences.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.