notifies customers about cancellations and opens support channels
Active automationAutomation and segmentation for efficient plus size fashion engagement
EFITNESS uses WPP Marketing for automations and targeted campaigns, improving communication with plus-size clients.
Summary: Reduction of manual work in communication, improved engagement through relevant messages, keeping customers informed about their orders and payments, and organized campaigns by different segments.
A feature connected to the client's real routine.
EFITNESS is a brand specializing in plus size fashion, offering clothing with exclusive encapsulation technology and zero transparency, focused on exclusive looks for plus size sizes. It operates in the plus size women’s fashion segment, seeking innovation and comfort for its audience. Keep customers informed about their orders, stimulate first purchase, remind of pending payments, communicate cancellations, and promote segmented campaigns for different customer profiles, avoiding generic messages and spam.
Use of automations configured for order confirmation messages, shipment updates, encouragement of first purchase, reminders of pending payments, and cancellation notices. Segmented mass campaigns by tags identifying audiences such as new, at-risk, inactive, and recent buyers, ensuring targeted and relevant communication.
01
recovers sales opportunities
02
reduces manual work
03
mantem clientes informados
04
evita comunicação genérica e spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication for a segmented plus-size fashion audience, avoiding spam and generic messages, as well as keeping clients informed throughout the purchase and post-purchase process. Implementation of WPP Marketing automations for key messaging in the purchase cycle and use of label-segmented campaigns to send specific messages to different customer groups, optimizing the relationship and consumer experience.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Stimulates the customer when they show interest
Active automationKeep the customer informed about shipping and tracking
Active automationreminds customers about unpaid orders
Active automationAutomatically confirm approved orders
Active automation · with mediumMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Order Shipping: intensive use
Recent use: Cart Created: intensive use
Recent use: Order Paid: intensive use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
automation of messages for order and payment stages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
campanhas em massa segmentadas por etiquetas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
05
targeted sending to specific audiences such as new customers and inactive customers
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
integração com plataforma de e-commerce para dados atualizados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentação evita desgaste com mensagens irrelevantes
automation improves operational efficiency
personalized communication strengthens the relationship
integration with e-commerce is essential for accurate data
Further improve segmentation for new customer categories, explore new automations for repurchase and evaluation, and expand the use of segmented campaigns to strengthen loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.