automatically welcome new customers with message
Active automationSegmented communication and automations that value the gourmet customer
Casa Dionisio Vinoteca uses automation and segmentation to engage wine and gourmet product customers.
Summary: Reduction of manual work in communication, better customer follow-up during purchase, increased perception of care and personalization, as well as efficient organization of campaigns by segment.
A feature connected to the client's real routine.
Casa Dionisio Vinoteca is a store specialized in wines, alcoholic beverages, gourmet products, wine accessories, bazaar, gifts, and enogastronomic experiences. Its audience consists of wine lovers, gourmet consumers, and those interested in exclusive experiences. Keep customers informed, create a personalized shopping experience, and encourage repeat purchases through segmented communication and intelligent automations.
Use of automations to welcome new customers, confirm orders, and update on shipping, combined with segmented campaigns that avoid generic messages and spam, directing specific content to audiences such as new customers, recent buyers, and inactive customers.
01
recepção automática de novos clientes
02
Automatic order confirmation
03
atualização automática de envio e rastreamento
04
comunicação segmentada e personalizada
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication for a diverse audience, avoiding generic messages and maintaining engagement in a high-value segment. Implementation of strategic automations and segmentation by tags to send relevant messages according to the customer's profile and behavior, ensuring updated information and stimulation of repeat purchases.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
welcome automation to greet new customers
The company quickly understands where WhatsApp fits into the journey.
02
order confirmation automation to inform approvals
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
shipping update automation to keep the customer informed
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
use of tags for audience and campaign segmentation
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Sending specific messages to segmented audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
evita comunicação genérica e spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentation is essential for effective communication in gourmet niches
automation reduces manual work and increases agility
personalized communication improves the perception of value
integrating ecommerce with automations enhances the customer experience
Expand the use of segmentation for promotional and loyalty campaigns, as well as explore new automations for support and post-purchase evaluation.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.