welcomes new customers with an automatic message
Active automationSegmented communication and automations that value the gourmet customer
Casa Dionisio Vinoteca uses automations and segmentation to engage customers of wines and gourmet products.
Summary: Reduction of manual work in communication, improved customer follow-up during purchase, increased perception of care and personalization, and efficient organization of campaigns by segment.
A feature connected to the customer's real workflow.
Casa Dionisio Vinoteca is a shop specialized in wines, alcoholic beverages, gourmet products, wine accessories, homeware, gifts and enogastronomic experiences. Its audience consists of wine lovers, gourmet consumers and people interested in exclusive experiences. Keep customers informed, create a personalized shopping experience and encourage repeat purchases through segmented communication and intelligent automations.
Use automations to welcome new customers, confirm orders and provide shipping updates, combined with segmented campaigns that avoid generic messages and spam by delivering targeted content to audiences such as new customers, recent buyers and inactive customers.
01
recepção automática de novos clientes
02
automatic order confirmation
03
atualização automática de envio e rastreamento
04
comunicação segmentada e personalizada
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for a diverse audience by avoiding generic messages and maintaining engagement in a high-value segment. Implement strategic automations and tag-based segmentation to send relevant messages according to customer profile and behavior, ensuring up-to-date information and encouraging repeat purchases.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
welcome automation to greet new customers
The company quickly understands where WhatsApp fits into the journey.
02
order confirmation automation to notify approvals
This step keeps service, sales, campaign or support connected to the conversation history.
03
shipping update automation to keep the customer informed
This step keeps service, sales, campaign or support connected to the conversation history.
04
use of labels to segment audiences and campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
05
sending specific messages to segmented audiences
This step keeps service, sales, campaign or support connected to the conversation history.
06
evita comunicação genérica e spam
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential for effective communication in gourmet niches
automation reduces manual work and increases agility
personalized communication improves perceived value
Integrating ecommerce with automations enhances the customer experience
Expand the use of segmentation for promotional and loyalty campaigns, and explore new automations for support and post-purchase feedback.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.