automatically welcome new customers with message
Active automation · with mediumSegmented automation that strengthens the relationship with Óticas Múltipla Visão customers
Óticas Múltipla Visão uses automations and segmentation to engage customers and encourage repeat purchases with personalized communication.
Summary: Helps recover sales opportunities, keeps customers informed, and creates an organized and segmented repurchase cadence, improving customer relationships in an operational and secure way.
A feature connected to the client's real routine.
Óticas Múltipla Visão is an optical store with over 15 years in the market that offers prescription and sunglasses, contact lenses, eye exams, and glasses repair, serving people with visual correction needs and customers seeking complete optical products. Welcome new customers, keep the relationship active, and encourage repurchase through personalized incentives.
Uses automated setups to send welcome messages to new customers and repurchase campaigns with coupons after purchase, segmenting audiences to avoid generic messages and spam.
01
recepção automática de novos clientes
02
Repurchase stimulation with coupons.
03
comunicação segmentada e personalizada
04
Reduction of manual work
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed and engaged without generating generic communication or spam, as well as efficiently and automatically stimulate repurchase. Implementation of welcome and repurchase automations with coupons, using label segmentation to direct specific messages to different audiences, reducing manual work and increasing communication effectiveness.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
activates customers post-purchase with return incentives
Configured time: 7Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends a welcome message to new customers
The company quickly understands where WhatsApp fits into the journey.
02
repurchase campaigns are sent with coupon incentives after purchase
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
label segmentation separates audiences for targeted messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
integration with Wix facilitates data and automation management
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentation prevents sending generic messages and spam
automation improves operational efficiency and relationship
personalized incentives encourage customer return
integration with e-commerce platform simplifies processes
Expand the use of segmentation to include other customer profiles, such as inactive and at-risk customers, as well as explore new automations for support and post-sale evaluation.
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