welcomes new customers with an automatic message
Active automation · with mediaSegmented automation that strengthens relationships with customers of Óticas Múltipla Visão
Óticas Múltipla Visão uses automations and segmentation to engage customers and drive repurchase with personalized communication.
Summary: Helps recover sales opportunities, keeps customers informed, and creates an organized, segmented repurchase cadence—improving customer relationships in an operational and secure way.
A feature connected to the customer's real workflow.
Óticas Múltipla Visão is an optical store with over 15 years in the market that offers prescription and sunglasses, contact lenses, eye exams and eyeglass repair, serving people who need vision correction and customers looking for complete optical products. Welcome new customers, maintain active relationships and encourage repeat purchases through personalized incentives.
Uses configured automations to send welcome messages to new customers and repurchase campaigns with coupons after purchase, segmenting audiences to avoid generic messages and spam.
01
recepção automática de novos clientes
02
repurchase incentive with coupon
03
comunicação segmentada e personalizada
04
reduction of manual work
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed and engaged without creating generic communication or spam, while driving repeat purchases efficiently and automatically. Implement welcome and repurchase automations with coupons, using tag-based segmentation to target specific messages to different audiences, reducing manual work and increasing communication effectiveness.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
re-engage customers after purchase with return incentives
Configured time: 7Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation sends welcome message to new customers
The company quickly understands where WhatsApp fits into the journey.
02
repurchase campaigns are sent with a coupon incentive after purchase
This step keeps service, sales, campaign or support connected to the conversation history.
03
label-based segmentation separates audiences for targeted messages
This step keeps service, sales, campaign or support connected to the conversation history.
04
Wix integration makes data management and automations easier
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation prevents sending generic messages and spam
automation improves operational efficiency and relationships
Personalized incentives boost customer return
integration with e‑commerce platform simplifies processes
Expand targeting to include other customer profiles, such as inactive and at-risk customers, and explore new automations for support and post-sale evaluation.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.