asks for a review after the purchase experience
Configured time: 7Automation to delight with unique, handcrafted gifts
Amazonian gift shop uses automation to request reviews and segment customers for personalized communication.
Summary: Helps keep customers informed and engaged, improves brand reputation with qualified reviews, and organizes campaigns by audience—reducing manual work and avoiding spam.
A feature connected to the customer's real workflow.
MAHÛ - Arte da Selva is an online store specializing in personalized Amazonian gifts, offering fast delivery and handcrafted products that celebrate local culture. Its target audience is consumers seeking unique gifts and people interested in Amazonian culture and craftsmanship. Improve the post-purchase customer experience by encouraging reviews and maintaining segmented communication to avoid generic messages and spam.
Use automation to send messages requesting a review seven days after purchase, and segment audiences by tags for targeted campaigns such as new customers, inactive customers, and top customers.
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automatic post-purchase review request
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comunicação segmentada e personalizada
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avoid generic messages and spam
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reduces manual work
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain relevant contact with customers without overwhelming them with generic messages, and encourage reviews to strengthen the brand reputation. Implement automation to request reviews at the optimal time after purchase and use segmentation for targeted campaigns, avoiding unsegmented mass communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
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automation sends message requesting review 7 days after purchase
The company quickly understands where WhatsApp fits into the journey.
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tag-based segmentation separates audiences for campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
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messages are routed according to the customer profile
This step keeps service, sales, campaign or support connected to the conversation history.
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ecommerce integration simplifies data updates
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation avoids irrelevant communication
The right time to request a review is essential
automation reduces manual effort and increases efficiency
personalization strengthens customer relationships
Expand the use of automations to encourage repeat purchases and explore new segmentations for even more personalized campaigns.
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