Request review after the purchase experience
Configured time: 7Automation to enchant with unique and handcrafted gifts
Amazonian gift shop uses automation to request reviews and segmentation for personalized communication.
Summary: Helps keep customers informed and engaged, improves brand reputation with qualified reviews, and organizes campaigns by audience, reducing manual work and avoiding spam.
A feature connected to the client's real routine.
The MAHÛ - Arte da Selva is an online store focused on personalized Amazonian gifts, with fast delivery and handcrafted products that value local culture. Its target audience is consumers seeking unique gifts and people interested in Amazonian culture and craftsmanship. Improve the customer experience after purchase by encouraging reviews and maintaining segmented communication to avoid generic messages and spam.
Use automation to send messages requesting reviews seven days after purchase, as well as audience segmentation by tags for targeted campaigns, such as new customers, inactive customers, and best customers.
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Automatic post-purchase review request
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comunicação segmentada e personalizada
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avoids generic messages and spam
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reduces manual work
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain relevant contact with customers without overwhelming them with generic messages, as well as encourage reviews to strengthen brand reputation. Implement automation to request reviews at the ideal moment after purchase and use segmentation for targeted campaigns, avoiding mass unsegmented communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
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automation sends message for review 7 days after purchase
The company quickly understands where WhatsApp fits into the journey.
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tag-based segmentation separates audiences for campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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messages are targeted according to customer profile
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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Ecommerce integration facilitates data updates
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentation prevents irrelevant communication
appropriate timing to request review is essential
automation reduces manual effort and increases efficiency
personalization strengthens customer relationships
Expand the use of automations to encourage repurchase and explore new segmentations for even more personalized campaigns.
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