welcomes new customers with an automatic message
Active automationEfficient automation for engagement and support in semi-jewelry sales
Estrela Da Manhã Aço Inox uses WPP Marketing automations to improve communication and sales support for semi-jewelry.
Summary: Reduced manual work in communication, faster response times, better-informed customers about their orders, and encouragement to complete purchases — contributing to an improved experience and more organized relationship campaigns.
A feature connected to the customer's real workflow.
A Estrela Da Manhã Aço Inox is a company with 13 years in the market, specialized in manufacturing and selling stainless steel fashion jewelry, with a broad portfolio and service throughout the Mercosur region. It operates through an integrated e-commerce platform and seeks to optimize communication with its customers to increase operational efficiency and satisfaction. Improve customer relationships and streamline the sales process through automations that ensure fast, personalized and efficient communication, avoiding generic messages and reducing manual work.
Use of automations configured to welcome new customers, encourage first purchases, recover abandoned carts, confirm orders, provide shipping status updates, remind about pending payments and communicate cancellations — all integrated with the e-commerce platform to ensure speed and accuracy.
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recepciona novos clientes automaticamente
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recover abandoned carts
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confirms orders automatically
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informs customers about shipping status
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication with customers across a large portfolio, avoiding generic messages and excessive manual work, while keeping customers informed throughout the purchase and post-sale process. Implement WPP Marketing automations to send automated, segmented messages based on customer behavior, such as welcome messages, cart recovery, order confirmation, shipping updates, payment reminders and cancellations, integrated with the e‑commerce platform.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens the way for support
Active automation · with mediarecover customers who started a purchase but didn’t finish
Active automation · with mediaengages the customer at the moment they show interest
Active automationkeeps the customer informed about shipping and tracking
Active automation · with mediareminds customers about orders not yet paid
Active automationHow it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
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automatic messages configured for different stages of the customer journey
The company quickly understands where WhatsApp fits into the journey.
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integração com plataforma de e-commerce para atualização automática
This step keeps service, sales, campaign or support connected to the conversation history.
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sending segmented messages based on customer behavior
This step keeps service, sales, campaign or support connected to the conversation history.
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evita comunicação genérica e spam
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
integrated automation improves operational efficiency
segmented communication increases engagement
automated messages reduce manual workload
Keeping customers informed is essential for satisfaction
Evaluate implementing targeted campaigns for specific audiences, such as inactive customers and top customers, expanding the use of WPP Marketing features to boost engagement and repeat purchases.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.