automatically welcome new customers with message
Active automationEfficient automation for engagement and support in semi-jewelry sales
Estrela Da Manhã Aço Inox uses WPP Marketing automations to improve communication and support in semi-jewelry sales.
Summary: Reducing manual work in communication, faster service, more informed customers about their orders, and stimulation to complete purchases, contributing to a better experience and organization of relationship campaigns.
A feature connected to the client's real routine.
Estrela Da Manhã Aço Inox is a company with 13 years in the market, specializing in the manufacture and sale of semi-jewelry in stainless steel, with a broad portfolio and service to the entire Mercosur. Operates via an integrated e-commerce platform and seeks to optimize communication with its customers to increase operational efficiency and satisfaction. Improve customer relationships and optimize the sales process through automations that ensure fast, personalized, and efficient communication, avoiding generic messages and reducing manual work.
Use of configured automations to receive new customers, encourage first purchase, recover abandoned carts, confirm orders, inform about shipping status, remind of pending payments, and communicate cancellations, all integrated into the e-commerce platform to ensure agility and accuracy.
01
recepciona novos clientes automaticamente
02
recovers abandoned carts
03
automatically confirms orders
04
informs customers about shipping status
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication with customers in an extensive portfolio, avoiding generic messages and excessive manual work, as well as keeping customers informed throughout the entire purchase and post-sale process. Implementation of WPP Marketing automations to send automatic and segmented messages based on customer behavior, such as welcome messages, cart recovery, order confirmation, shipping updates, payment reminders, and cancellations, integrated into the e-commerce platform.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens support channels
Active automation · with mediumrecovers customers who started but did not complete a purchase
Active automation · with mediumStimulates the customer when they show interest
Active automationKeep the customer informed about shipping and tracking
Active automation · with mediumreminds customers about unpaid orders
Active automationHow it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
configured automatic messages for different stages of the customer journey
The company quickly understands where WhatsApp fits into the journey.
02
integração com plataforma de e-commerce para atualização automática
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
sending segmented messages according to customer behavior
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
evita comunicação genérica e spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
integrated automation improves operational efficiency
segmented communication increases engagement
automatic messages reduce manual workload
keeping customers informed is essential for satisfaction
Assess the implementation of segmented campaigns for specific audiences, such as inactive customers and top clients, expanding the use of WPP Marketing functionalities to boost engagement and repurchase.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.