recover customers who started a purchase but didn’t finish
Configured time: 60Cal Y Arena boosts sales with automations and targeted campaigns
A casual fashion store uses automations for cart recovery, order confirmation and shipping updates, plus targeted campaigns.
Summary: The solution helps recover sales opportunities, keeps customers informed throughout the purchase process, reduces the team’s manual work, and organizes campaigns by segment—creating more efficient communication and increasing audience engagement.
A feature connected to the customer's real workflow.
Cal Y Arena is an Argentine online store focused on selling jeans and casual clothing, offering a variety of products such as pants, sweatshirts, sweaters, jackets, shirts, t-shirts, skirts, shorts and dresses. The company aims to strengthen relationships with its casual-fashion customers and streamline the sales process through efficient, segmented communication. Improve the customer experience and increase sales conversion through automations that recover abandoned carts, confirm orders and provide shipping updates, as well as targeted campaigns for specific audiences, avoiding generic messages and spam.
Automations are used to recover customers who started a purchase but didn’t complete it, automatically confirm approved orders, and keep customers informed about shipping and tracking. Mass campaigns are sent with segmentation via tags that separate audiences such as new customers, at‑risk customers, inactive customers, and recent buyers, ensuring relevant and personalized messages.
01
Abandoned cart recovery
02
Confirmação automática de pedidos
03
Shipping update and tracking
04
Segmented and personalized communication
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Increase conversion and customer engagement in a casual fashion online store by avoiding generic communications that can be perceived as spam and reducing cart abandonment. Implement automations for abandoned cart recovery, order confirmation and shipping updates, and use mass campaigns segmented by tags that identify different customer profiles to ensure personalized, relevant messages.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Mass messages: one-time use
Recent use: Cart Recovery: one-time use
Recent use: Order Shipping: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Automation recovers customers who didn't complete their purchase
This step keeps service, sales, campaign or support connected to the conversation history.
04
Approved orders are confirmed automatically
This step keeps service, sales, campaign or support connected to the conversation history.
05
Customers receive shipping and tracking updates
This step keeps service, sales, campaign or support connected to the conversation history.
06
Mass campaigns are sent to segmented audiences via tags
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
07
Messages are personalized according to the customer profile to avoid spam
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Integrated automation improves operational efficiency
Segmentation prevents generic communication and increases relevance
Manter clientes informados reduz dúvidas e aumenta satisfação
Segmented campaigns create a cadence for repurchase
Evaluate activating the welcome automation for new customers and expand the use of segmented campaigns to reach other audience profiles, further enhancing relationships and repeat purchases.
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WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.