recovers customers who started but did not complete a purchase
Configured time: 60Cal Y Arena boosts sales with automations and segmented campaigns
Casual fashion store uses automations for cart recovery, order confirmation, and shipping updates, as well as targeted campaigns.
Summary: The solution helps recover sales opportunities, keeps customers informed during the purchasing process, reduces manual work for the team, and organizes campaigns by segment, creating more efficient communication and increasing audience engagement.
A feature connected to the client's real routine.
Cal Y Arena is an Argentine online store focused on selling jeans and casual clothing, offering a variety of products such as pants, hoodies, sweaters, jackets, shirts, t-shirts, skirts, shorts, and dresses. The company aims to strengthen its relationship with casual fashion consumers and optimize the sales process through efficient and segmented communication. Improve customer experience and increase sales conversion through automations that recover abandoned carts, confirm orders, and update shipping information, in addition to targeted campaigns for specific audiences, avoiding generic messages and spam.
Automations are used to retarget customers who started a purchase without completing it, automatically confirm approved orders, and keep customers informed about shipping and tracking. Mass campaigns are sent with segmentation via tags that separate audiences such as new customers, at-risk customers, inactive customers, and recent buyers, ensuring relevant and personalized messages.
01
Abandoned Cart Recovery
02
Confirmação automática de pedidos
03
Shipping update and tracking
04
Segmented and personalized communication
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Increase conversion and engagement in a casual fashion online store, avoiding generic communications that can be perceived as spam and reducing cart abandonment. Implement automations for recovering abandoned carts, order confirmation, and shipping updates, as well as using mass campaigns with tag-based segmentation that identifies different customer profiles, ensuring personalized and relevant messages.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Mass messages: occasional use
Recent use: Cart Recovery: occasional use
Recent use: Order Shipping: occasional use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automation retargets customers who did not finalize the purchase
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Approved orders are confirmed automatically
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Customers receive updates on shipping and tracking
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
Mass campaigns are sent to segmented audiences via tags
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
07
Messages are personalized according to customer profile to avoid spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Integrated automation improves operational efficiency
Segmentation avoids generic communication and increases relevance
Manter clientes informados reduz dúvidas e aumenta satisfação
Segmented campaigns create loyalty for repeat purchases
Evaluate the activation of the new customer welcome automation and expand the use of segmented campaigns to explore other audience profiles, further enhancing relationships and encouraging repeat purchases.
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WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.