automatically welcome new customers with message
Active automationSegmented communication and effective automations for sophisticated perfumery
Eros Essências utilizes automation and segmentation to engage customers and foster repeat purchases with personalized messages.
Summary: Reduce manual work with automations, recover sales opportunities, keep the customer informed during the purchase process, create sequences for repurchase, and organize campaigns efficiently by segment.
A feature connected to the client's real routine.
Eros Essências offers fragrances, perfumes, moisturizers, and aromatic products that combine quality, sophistication, and well-being, focusing on providing a safe and personalized shopping experience for consumers who value scented cosmetics. Engage customers at different stages of the purchasing journey, recover sales opportunities, keep customers informed, and encourage repurchase with segmented messages and smart automations.
Utilizes automations configured to send welcome messages to new customers, recover cart abandonment, confirm orders, update shipping, request reviews post-purchase, and incentivize repurchase with coupons. Complements with segmented bulk campaigns by tags for specific audiences, avoiding spam and generic communication.
01
Abandoned Cart Recovery
02
Engagement of new customers with a welcome message
03
Confirmação automática de pedidos
04
Continuous customer update about shipping
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain relevant and personalized communication for different customer profiles in a competitive segment, avoiding generic messages, and increasing engagement and repurchase. Implementation of automations integrated with advanced segmentation that send specific messages to audiences such as new customers, at-risk customers, recent buyers, and top customers, ensuring effective and personalized communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Request review after the purchase experience
Configured time: 21recovers customers who started but did not complete a purchase
Configured time: 60activates customers post-purchase with return incentives
Configured time: 30Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Order Paid: intensive use
Recent use: Order Shipping: intensive use
Recent use: Welcome: intensive use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automation sends messages at strategic moments of the customer journey
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Segmentation uses tags to separate audiences by behavior and profile
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
05
Mass campaigns are targeted at specific groups, avoiding generic communication
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
06
Integration with e-commerce platforms allows automatic status and data updates
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential to avoid brand wear from irrelevant messages
Automation reduces manual work and increases operational efficiency
Personalized messages generate greater engagement and loyalty
Keeping the customer informed throughout the purchase process improves the experience and trust
Expand the use of segmentation to include new behavioral criteria, test new personalized campaigns for specific audiences, and continuously monitor the customer experience for adjustments in automations.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.