welcomes new customers with an automatic message
Active automationSegmented communication and effective automations for sophisticated perfumery
Eros Essências uses automations and segmentation to engage customers and drive repeat purchases with personalized messages.
Summary: Reduce manual work with automations, recover sales opportunities, keep the customer informed during the purchase process, create a repurchase cadence, and efficiently organize campaigns by segment.
A feature connected to the customer's real workflow.
Eros Essências offers fragrances, perfumes, moisturizers and aromatic products that combine quality, sophistication and well-being, focusing on providing a safe, personalized shopping experience for consumers who value scented cosmetics. Engage customers at different stages of the buying journey, recover sales opportunities, keep customers informed and encourage repeat purchases with segmented messages and intelligent automations.
Uses configured automations to send welcome messages to new customers, recover abandoned carts, confirm orders, update shipping, request reviews after purchase, and encourage repeat purchases with coupons. Complements with targeted mass campaigns by tags for specific audiences, avoiding spam and generic communication.
01
Abandoned cart recovery
02
New customer engagement with welcome message
03
Confirmação automática de pedidos
04
Continuous customer updates on shipping
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain relevant, personalized communication for different customer profiles in a competitive segment, avoiding generic messages and increasing engagement and repeat purchases. Implement integrated automations with advanced segmentation that send specific messages to audiences such as new customers, at-risk customers, recent buyers and top customers, ensuring effective and personalized communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
asks for a review after the purchase experience
Configured time: 21recover customers who started a purchase but didn’t finish
Configured time: 60re-engage customers after purchase with return incentives
Configured time: 30keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Order Paid: heavy use
Recent use: Order Shipping: heavy use
Recent use: Welcome: heavy use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Automation sends messages at strategic moments in the customer journey
This step keeps service, sales, campaign or support connected to the conversation history.
04
Segmentation uses tags to separate audiences by behavior and profile
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
Mass campaigns are targeted to specific groups, avoiding generic communication
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
06
Integration with e-commerce platform enables automatic update of status and data
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid brand fatigue from irrelevant messages
Automation reduces manual work and increases operational efficiency
Personalized messages drive higher engagement and loyalty
Keeping the customer informed throughout the entire purchase process improves experience and trust
Expand the use of segmentation to include new behavioral criteria, test new personalized campaigns for specific audiences, and continuously monitor the customer experience to adjust automations.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.