recovers customers who started but did not complete a purchase
Configured time: 60Segmented communication and automations that enhance the customer experience Titibum
Titibum uses automations and segmentation to enhance relationship and repurchase in children’s and adult fashion.
Summary: Reduction of manual work in communication, improvement in recovery of sales opportunities, keeping customers informed about their orders, and creating an effective re-purchase cadence, strengthening the relationship with the audience.
A feature connected to the client's real routine.
Titibum offers children's and adults' fashion with exclusive technology, including floating clothes and UV protection, focusing on innovation and quality for children and adults. Improve customer relationships, increase communication efficiency, and stimulate re-purchase in a segmented and personalized way.
Use of automations for abandoned cart recovery, order confirmation, shipment updates, pending payment reminders, and re-purchase incentives with coupons, as well as mass campaigns segmented by tags that classify audiences such as new customers, at-risk customers, inactive, recent buyers, and best customers.
01
recovers sales opportunities
02
reduces manual work
03
mantem clientes informados
04
creates a re-purchase cadence
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication for diverse audiences, avoiding generic messages and increasing conversion and loyalty without overloading the team with manual work. Implementation of marketing automations integrated with the e-commerce platform, with detailed segmentation to send specific messages according to customer profile and behavior, as well as controlled mass campaigns to maintain relevance and avoid spam.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
activates customers post-purchase with return incentives
Configured time: 30Keep the customer informed about shipping and tracking
Active automationreminds customers about unpaid orders
Active automationAutomatically confirm approved orders
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Mass messages: occasional use
Recent use: Cart Recovery: occasional use
Recent use: Order Shipping: occasional use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
segmentação por etiquetas para públicos específicos
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
04
automation of messages for abandoned cart
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Automatic order confirmation
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
atualização de envio e rastreamento
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
07
lembrete de pagamento pendente
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
08
re-purchase incentive with coupon
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
detailed segmentation increases message relevance
automation reduces manual work and improves efficiency
personalized communication strengthens the relationship
integração com e-commerce é fundamental para automações precisas
Expand the use of automations to include welcome messages and review requests, as well as explore new segmentations for even more personalized and effective campaigns.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.