recovers customers who started but did not complete a purchase
Configured time: 60Efficient cart recovery with intelligent segmentation
BORJA Shoes uses automation to retarget customers who abandon carts, with segmentation that avoids spam.
Summary: Helps recover sales opportunities, reduces manual follow-up work, keeps customers informed about their carts, and improves communication efficiency.
A feature connected to the client's real routine.
BORJA Shoes is an Argentine brand offering premium leather shoes, boots, and wallets focused on women's fashion with artisanal quality, serving the entire country via e-commerce. Recover customers who started the purchase process but didn't complete it, increasing sales effectiveness without generic communication.
The automation sends segmented messages to customers who abandoned their cart after a specified time, using tags to segment audiences and avoid spam, communicating in a personalized and relevant manner.
01
recuperação de carrinhos abandonados
02
comunicação segmentada e personalizada
03
manual work reduction
04
improvement in customer experience
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover lost sales opportunities due to cart abandonment without overwhelming customers with generic messages or spam. Implementation of cart abandonment recovery automation with segmentation based on tags to send targeted messages, ensuring relevant communication and respecting customer privacy.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Cart Recovery: intensive use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
identification of customers who abandoned their cart
The company quickly understands where WhatsApp fits into the journey.
02
automatic sending of messages after a configured time
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
segmentation by tags to customize communication
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
integração com plataforma de e-commerce para dados atualizados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentation avoids generic communication and improves engagement
automation reduces manual effort and increases efficiency
Personalized messages help recover lost sales
integration with e-commerce is essential for accurate data
Expand the use of segmentation for personalized mass campaigns, explore additional automations for repurchase and support, and continue enhancing the customer experience.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.