recover customers who started a purchase but didn’t finish
Configured time: 60Efficient cart recovery with intelligent segmentation
BORJA Shoes uses automation to recover customers who abandon carts, with segmentation that avoids spam.
Summary: Helps recover sales opportunities, reduces manual follow-up work, keeps customers informed about their carts, and improves communication efficiency.
A feature connected to the customer's real workflow.
BORJA Shoes is an Argentine brand offering premium leather shoes, boots and wallets focused on women's fashion and artisanal quality, serving the entire country via e-commerce. Recover customers who started the purchase process but did not complete it, increasing sales effectiveness without generic communication.
The automation sends targeted messages to customers who abandoned their cart after a configured time, using tags to segment audiences and avoid spam, communicating in a personalized and relevant way.
01
abandoned cart recovery
02
segmented, personalized communication
03
reduction of manual work
04
improvement in customer experience
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover lost sales opportunities from cart abandonment without overloading customers with generic messages or spam. Implement abandoned cart recovery automation with tag-based segmentation to send targeted messages, ensuring relevant communication and respecting customer privacy.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
Recent use: Cart Recovery: high usage
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
identification of customers who abandoned carts
The company quickly understands where WhatsApp fits into the journey.
02
automatic sending of messages after configured time
This step keeps service, sales, campaign or support connected to the conversation history.
03
tag-based segmentation to personalize communication
This step keeps service, sales, campaign or support connected to the conversation history.
04
integration with e-commerce platform for up-to-date data
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation avoids generic communication and improves engagement
automation reduces manual effort and increases efficiency
personalized messages help recover lost sales
e-commerce integration is essential for accurate data
Expand the use of segmentation for personalized mass campaigns, explore additional automations for repurchase and support, and continue improving the customer experience.
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